Jamba Juice and Headline Entertainment Launch Jamba-Inspired Line of Apparel

EMERYVILLE, Calif., April 14 /PRNewswire-FirstCall/ -- Jamba Juice (Nasdaq: JMBA) today announced the official launch of its new line of Jamba-branded apparel.  Developed under license from Jamba Juice, Headline Entertainment created a line of active lifestyle-inspired apparel for customers that is now available in mass, specialty, and upscale retailers and online through their website (www.headlineentertainment.net).  Headline Entertainment will also launch a separate line of licensed apparel that will be sold exclusively in Jamba Juice® store locations beginning this summer.

"Our mission was to develop a line of apparel that embodies Jamba's healthy, optimistic, and fun image and to create designs that customers would be excited to wear," said Mike Taylor, President, Headline Entertainment.  "Jamba is a leading healthy, active lifestyle brand and it was exciting to design apparel that captured, in a fun way, the essence of Jamba's core values.  The line is trendy and hip enough to be worn by anyone and we expect it to appeal to current Jamba enthusiasts as well as those not as familiar with the brand."

The Jamba-branded apparel line sold through retail partners and online includes men's, women's, and children's 100% cotton tee shirts in a variety of designs, styles and colors, as well as a hooded sweatshirt, canvas tote bag, and two different style hats.  Whether you are looking for a cool tee shirt to wear when hanging out with friends, an environmentally friendly, reusable tote bag to carry your favorite stuff, or a cap to wear while working out, the Jamba-line of apparel has something to wear for everyone.  Retail pricing on the new items ranges from $12 to $22 based on the item.  New products and designs will be introduced periodically to keep the line fresh, new and up-to-date with the latest active lifestyle fashion trends.

"We are extremely pleased with the initial line.  Headline Entertainment has created apparel that speaks well to the fun, hip, 'California Cool' side of our brand.  Customers can enjoy their favorite activity while wearing a part of one of their favorite brands—Jamba Juice.  It's a great way to gain additional brand exposure," said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  "The launch of this line helps reinforce our position as an active, lifestyle brand and by virtue of the distribution outlets in which we will have a presence; it exponentially expands the reach of our Brand to many more current as well as future customers."

Since announcing their intent to build a licensing growth platform as part of the Company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, hit retail shelves in November of 2009. Its Jamba-branded frozen novelty products, developed through its relationship with Oregon Ice Cream, launched in early March 2010.  The Company anticipates that its Jamba-branded frozen smoothie kits, developed through its relationship with The Inventure Group, will launch in retail stores this month. The Company continues to explore a number of other opportunities to extend the Jamba brand into a broad range of targeted new product categories.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Headline Entertainment

Headline Entertainment was formed in September 1999 and is owned by Mike Taylor and Carl Walter.  Headline produces and sells licensed apparel and related products and also manages an extensive production, sales, and distribution program for a variety of high profile companies including Signatures Network and Hot Topic. Headline also manages production programs for select retailers and direct distribution to the customer for select catalog and online retailers. Headline has targeted appropriate distribution opportunities as a key element of its future growth and investment strategy. Please visit our website for more information www.headlineentertainment.net.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement.  Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements.  Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC.  Many of such factors relate to events and circumstances that are beyond our control.  You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba, Inc.

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