Jagermeister Offers Consumers a Shot at Music Tour VIP Backstage Experience

NEW ROCHELLE, N.Y., April 13 /PRNewswire/ -- Jagermeister, the brand known for decades of involvement with rock and metal bands and as one of the world's leading shot brands, is bringing fans a different kind of shot. Now, consumers of legal drinking age have a chance to win the ultimate music VIP experience at the 2010 Jagermeister Music Tour, granting them preferential and early concert admission as well as a backstage tour, admittance to the opening sound check and a band meet and greet with KoRn.

The 2010 Jagermeister Music Tour is Jagermeister 's 16th Music Tour and will be headlined by Grammy Award winning American rock band KoRn with supporting acts 2Cents, emcee Big Jay Oakerson and Local Jagermeister Bands.  The tour kicks off May 2nd in South Carolina and plays 30 shows across the nation in celebration of the upcoming release of KoRn's ninth studio album "KoRn III: Remember Who You Are." The Jagermeister Music Tour will feature Jagermeister custom tour prizes from Schecter Guitars and Peavey Electronics. In addition, Jagermeister will be hosting nightly text-to-win prizes including tap machines, tee shirts, hats and other branded POS.

"Jagermeister has consistently been at the forefront of experiential and interactive marketing," says Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company.  "We have always been focused on enhancing our relationship with consumers and adding value to their everyday lives.  Providing music fans with this opportunity does just that."

The sweepstakes, housed on the recently revamped www.jager.com, was originally unveiled through the brand's social media channels and will be supported by local radio advertisements in select markets. Register to win the Jagermeister Music Tour VIP Backstage Experience at www.jager.com and complete the official entry form.  Winners will be selected and notified one week prior to the concert.  

NO PURCHASE OR ENTRY FEE IS NECESSARY TO ENTER OR WIN THE JAGERMEISTER VIP BACKSTAGE EXPERIENCE SWEEPSTAKES ("Sweepstakes") or the text to win prizes.  Only legal residents of the United States who are twenty-one (21) years of age and older are eligible to enter the Sweepstakes or to win prizes.  This Sweepstakes and prizes are void in California, Tennessee, Washington and wherever else prohibited by law.   Visit the website for official rules and regulations.

JAGERMEISTER IS DEDICATED TO MUSIC, NOT UNDERAGE DRINKING

About Jagermeister

Jagermeister, which translates to "master hunter", is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world.  Jagermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jagermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.

CONTACT:  Kate Laufer, +1-914-637-5752  

SOURCE Jagermeister

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