Jagermeister Appoints Mistress as Agency of Record for the United States

NEW ROCHELLE, N.Y., Sept. 22, 2011 /PRNewswire/ -- Mast-Jagermeister SE of Wolfenbuttel, Germany and Sidney Frank Importing Co, Inc. of New Rochelle, NY jointly announce the appointment of Mistress of Venice Beach, CA as Jagermeister's agency of record in the United States. Jagermeister is the #1 selling imported cordial in America and 8th largest selling premium spirit worldwide.

"The appointment of Mistress is a milestone decision for our United States business as we continue to build Jagermeister to the next level in America, the largest market in the world," says Michael Volke, Member, Executive Board, Mast-Jagermeister SE. "We look forward to collaborating on a complete 360 degree integrated advertising campaign, which will be unveiled in 2012."

"We're fired up to partner with the iconic brand Jagermeister," says Christian Jacobsen, Partner at Mistress. "We're both honored and thrilled to have been selected. This is a tremendous opportunity for Mistress."

"We are thrilled to be working with Mistress as we build Jagermeister to 3 million cases and beyond," says John Frank, Vice Chairman of Sidney Frank Importing. "This appointment will set the stage for the continued long term growth of this great brand. Mistress' proven track record of creativity and innovation will certainly be a great asset in bringing further success to Jagermeister."

Jagermeister is the #1 selling imported cordial in America and 8th largest selling premium spirit worldwide. Jagermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. DRINK RESPONSIBLY

Contact:
Kate Laufer
Director, Public Relations
Sidney Frank Importing Co., Inc.

Direct: 914.637.5752
Mobile: 646.342.5703
[email protected]

SOURCE Jagermeister