Jackson Hewitt® Announces Engagement of New Advertising Agency of Record
Jackson Hewitt Teams with Atlanta-based 22squared to Enhance National Brand Promotion Momentum
PARSIPPANY, N.J., Sept. 1, 2011 /PRNewswire/ -- Jackson Hewitt Tax Service Inc. ("Jackson Hewitt"), the nation's second largest tax preparation firm, today announced it has engaged Atlanta-based 22squared as its new advertising agency of record.
"We're pleased to join forces with 22squared to enhance the promotion of the national Jackson Hewitt brand for the 2012 tax season and beyond," stated Debra K. Dowd, senior vice president and chief marketing officer of Jackson Hewitt. "22squared has an established record of achievement in retail advertising with an integrated social media approach. Jackson Hewitt is a reinvigorated, financially strong company, and we're excited to bring on a new advertising partner for the successful development and execution of a fresh campaign."
"We're proud to partner with Jackson Hewitt and expand our business in the financial and retail services categories," added Richard Ward, president and CEO, 22squared. "We look forward to leveraging our creativity and expertise to brand Jackson Hewitt as consumers' nationally known neighborhood tax pros and communicate the joy and excitement their customers feel during tax season."
About Jackson Hewitt Tax Service Inc.
Based in Parsippany, NJ, Jackson Hewitt Tax Service Inc. is an industry-leading provider of full service individual federal and state income tax preparation, with franchised and company-owned office locations throughout the United States. Jackson Hewitt Tax Service® also offers an online tax preparation product at www.jacksonhewittonline.com. For more information, or to locate the Jackson Hewitt® office nearest to you, visit www.jacksonhewitt.com or call 1-800-234-1040. Jackson Hewitt can also be found on Facebook and Twitter.
About 22squared
22squared is an independent, 89-year-old startup agency. We help our clients cut through the grey of complexity with a black and white perspective by encouraging brands to choose an enemy that gives them a potent and provocative reason for being, one that consumers can get behind and talk about. We apply this approach and other proprietary conversation strategies to create exponential ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida's Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors, and other iconic brands. If you'd like people to start talking about your brand, check us out at 22squared.com. We're looking forward to the challenge.
Contacts: |
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David G. Weselcouch |
Melissa Connerton |
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Jackson Hewitt Tax Service Inc. |
CooperKatz & Company |
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(973) 630-0809 |
(917) 595-3039 |
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SOURCE Jackson Hewitt Tax Service Inc.
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