Jack Morton Worldwide Opens in Middle East

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Nov 08, 2011, 07:30 ET

BOSTON, Nov. 8, 2011 /PRNewswire/ -- Global brand experience agency Jack Morton Worldwide is opening a new office in the UAE, effective November 6, 2011. The award winning agency is opening the office in response to an increasing need for support in the region amongst its global client base. The Dubai-based agency will serve clients throughout the Middle East and is off to a great start with assignments for Samsung and Kaspersky in Dubai and Credit Suisse in Qatar.

The office will be led by Alex Apthorpe and Yvonne Hoffzimmer who previously founded The Bridge Live Communications, the Dubai based live communications agency. Apthorpe and Hoffzimmer successfully grew the company and service a broad range of clients across the region. They will report to Julian Pullan, President EMEA.

Julian Pullan, President, EMEA, Jack Morton Worldwide said: "This is an incredibly exciting launch for Jack Morton, allowing us to better fulfill our global clients' needs. Apthorpe and Hoffzimmer are a perfect fit to represent our brand in the region and provide the high level of service our clients have come to expect from Jack Morton."

Jack Morton has worked in the region for many years, building teams for large projects, resourced from its extensive global network. For example, the agency's work for the Qatar 2022 Bid Committee required a large team on the ground throughout most of 2010. Many clients are now asking for support on projects of all sizes.

"Opening in Dubai gives us a new base to support local and regional clients as well as further momentum to grow Jack Morton in the Middle East," said Josh McCall, Chairman and CEO of Jack Morton Worldwide. "The wider our global footprint, the better we can fulfill our clients' needs."

About Jack Morton Worldwide

Jack Morton Worldwide is a global brand experience agency with offices in five countries. Our agency culture promotes breakthrough ideas about how experiences connect brands and people—in person, online, at retail and through the power of digital and word of mouth influence. We work with both BtoC and BtoB clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, we've earned over 40 awards for creativity, execution and effectiveness so far this year, including Best New Product Intro, Best Media Event and Employee Campaign of the Year. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.

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