Jack Link's® Beef Jerky Continues as Presenting Sponsor of the World Series of Poker® Under New Multi-Year Pact

LAS VEGAS and MINONG, Wis., Nov. 4, 2010 /PRNewswire/ -- Jack Link's Beef Jerky and the World Series of Poker (WSOP) have announced the signing of a new multi-year agreement. Under terms of the pact, Jack Link's will continue to serve as the presenting sponsor of the world's longest-running, richest and most prestigious poker tournament.

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The tournament will continue to be known as the World Series of Poker Presented by Jack Link's Beef Jerky.

The first two years of the sponsorship were filled with excitement — from the elusive Sasquatch grunting "Shuffle Up and Deal!" to open the 2009 tournament, to the introduction of the in-game feature "Stacked Jacks Go Wild," a new favorite amongst tournament players and Jack Link's fans, to the humorous ESPN broadcast vignettes featuring Sasquatch in a series of unexpected WSOP situations (visit www.JackLinks.com to view) — and the memorable moments and poker-themed antics will continue.

"Poker is entertaining, unpretentious, unpredictable and full of fun and camaraderie among friends. The same attributes can be used to describe the Jack Link's brand," said Jeff LeFever, director of marketing, Jack Link's Beef Jerky. "Winning a World Series of Poker bracelet is the ultimate accomplishment and we're proud to partner with the best in the business to help deliver the biggest, most exciting poker experience in the world."

Jack Link's new multi-year deal begins at the 42nd Annual World Series of Poker Presented by Jack Link's slated to get underway at the Rio® All-Suite Hotel & Casino in Las Vegas on May 30, 2011 and extends through November 2012. The WSOP sponsorship is one of the most significant event partnerships for the Jack Link's brand.

"This remains a great fit between two category-leading brands," said WSOP Vice President Ty Stewart. "We couldn't ask for a better organization to be our lead sponsor. We love being with a market dominator that shares our sense of fun and irreverence."

Jack Link's, the No. 1 U.S. brand of beef jerky and the fastest-growing meat snack manufacturer worldwide, leads the nearly $3 billion meat snack category. As the recognized category leader, Jack Link's offers more than 100 premium meat snack products in more than 40 countries. In addition to its premium products, Jack Link's is known for its popular Messin' With Sasquatch advertising campaign which has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch.  

Under terms of the agreement, Jack Link's will be visible throughout the tournament area, including active sampling to the perennially record fields at the Rio All-Suite Hotel & Casino.  Jack Link's will also support all 32 hours of programming on ESPN with advertising and features like the "Jack Link's Wild Card Hand" as well as execute unique WSOP-themed promotions at retail.

ABOUT JACK LINK'S BEEF JERKY

Headquartered in Minong, Wis., Jack Link's is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust and offers more than 100 premium meat snack products in more than 40 countries. Jack Link's products are available in retail outlets worldwide. Check out www.JackLinks.com for more information on the Jack Link's brand.

ABOUT THE WORLD SERIES OF POKER

The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world, awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2010, the event attracted 72,966 entrants from 117 different countries to the Rio All-Suite Hotel & Casino in Las Vegas and awarded over $187 million in prize money.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. The WSOP Circuit Tour is entering its seventh season in 2010-11, and will feature 12 stops throughout the U.S., plus for the first-time ever, a stop in South Africa. For more information on the World Series of Poker, please visit www.WSOP.com.

This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah's. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations."

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release.

SOURCE Jack Link's Beef Jerky

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