Jack Daniel's Tennessee Fire Partners With Drag Queen Latrice Royale To Celebrate Pride In Miami
Drag performer and whiskey maker pair up to launch local glamping sweepstakes
MIAMI, June 17, 2021 /PRNewswire/ -- Jack Daniel's Tennessee Fire, a flavored whiskey specialty that blends the bold character of Jack Daniel's Tennessee Whiskey with cinnamon liqueur, has teamed up with Latrice Royale to launch the Summer Glamp Sweepstakes, which will award one lucky winner with a Jack Daniel's glamping kit and a $750 gift card that can be used towards a glamping experience. The contest is an extension of the whiskey maker's national Pride campaign, Jack Daniel's Tennessee Fire presents Drag Queen Summer Glamp, a content series featuring RuPaul's Drag Race alums visiting the Jack Daniel Distillery in Tennessee. Additionally, Latrice will make surprise visits to local LGBTQ+-owned bars and restaurants during June to help support small business recovery.
How to enter
Post a short video of yourself explaining why you need a Summer Glamp experience through the on-screen entry form (here). The contest begins at 12:01 a.m. on June 14, 2021 and ends at 11:59 p.m. PST on June 30, 2021. No purchase necessary. Must be 21+. Void where prohibited. Limit one entry per person. For complete rules and guidelines, visit here.
About Jack Daniel's Tennessee Fire presents Drag Queen Summer Glamp
Shot on location at the Jack Daniel Distillery in Tennessee, Jack Fire Drag Queen Summer Glamp is a three-episode series starring RuPaul's Drag Race season 1 winner Bebe Zahara Benet, All-Stars season 4 winner Trinity the Tuck, and season 3 runner-up Manila Luzon. The series debuts today exclusively on JackFirePride.com.
"I'm honored to work with Jack Daniel's Tennessee Fire to bring some much-needed joy to the LGBTQ+ community this Pride Month," said Latrice Royale. "In addition to recovering from the impact of the pandemic, many of us are aching to get out of the house and reacclimate ourselves with the great outdoors once again."
"Jack Daniel's is thrilled to partner with Latrice to celebrate Pride 2021 both online and in-person," said Jack Daniel's Field Marketing Manager Lisa Dozier. "Our team is proud to stand with the LGBTQ+ community this month and every month."
About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Please drink responsibly.
Jack Daniel's and Jack Daniel's Tennessee Fire are registered trademarks ©2021.
Whiskey Specialty, 35% alc. by vol. (70 proof), produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.
www.jackfirepride.com
For downloadable press information, click here.
SOURCE Jack Daniel's
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