MIAMI, Dec. 14, 2020 /PRNewswire/ --JACK DANIEL'S®TENNESSEE APPLE, which couples the unique character of Jack Daniel's Tennessee Whiskey with crisp green apple liqueur for a fresh and rewarding taste, has teamed with Cuban American street artist ABSTRK to produce a dynamic light-up mural honoring Miami's Hispanic community and its ongoing resilience during the pandemic. Marking ABSTRK's first time working with lighting elements, the 20' x 18' art piece creatively blends his signature vivid style with animated LED light accents to capture the always-on energy of the city. Click here to view a behind-the-scenes video of the mural.
Jack Daniel's® Tennessee Apple in front of ABSTRK's mural, Miami, FL.
ABSTRK in front of his mural made in collaboration with Jack Daniel's® Tennessee Apple in Miami, FL.
ABSTRK's mural made in collaboration with Jack Daniel's® Tennessee Apple lit up at night in Miami, FL.
During a year in which Hispanic Miamians have faced unprecedented challenges, emblazoned across the mural is the phrase "Carácter Fuerte Y Audaz," which translates to "Strong and Bold Character." Located on NW 6th Ave. between NW 24 & 26 Streets, the piece will exhibit throughout the holiday season until January 8.
Born and raised in Miami, ABSTRK is a Cuban American artist whose family immigrated to the United States in the 1960s during the Pedro Pan and Freedom Flights exiles. With a background in both graffiti and traditional fine art, ABSTRK's work has been praised for its kinetic movement and bold colors. His creations have been featured on canvases at leading art institutions as well as outdoor walls throughout America and the Caribbean.
"For this piece, I was inspired by the diverse color palettes of Miami -- from the sun-tinted beach skylines to the neon-bathed nightlife," said ABSTRK. "This mural is a celebration of my city, my community and my cultural heritage which I'm proud to share with the world. Working with JACK DANIEL'S to bring this to life has been an incredible experience."
"JACK APPLE loves blending the unexpected and that's what this mural -- and Miami -- is all about," said Fabricia da Silva, Field Marketing Manager of Jack Daniel's. "Our role was to provide ABSTRK with a blank canvas and the resources to experiment with new ways of expressing his message. What he created is a love letter to Miami that honors the strength of this great city and its amazing people."
About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel'sTennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Website: www.jackdaniels.com
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