Jack Daniel's Breaks World Records in Celebration of Founder's 161st Birthday

LYNCHBURG, Tenn., Sept. 2, 2011 /PRNewswire/ -- On Sept. 1, Jack Daniel's became the global record holder for six world records in honor of the 161st birthday of its founder, Mr. Jack Daniel.  At a birthday bash held in New York City, friends and fans of the famed whiskey-maker turned out to support the brand's quest to break seven world records in one day.

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Reflecting on the global achievement, Master Taster Jeff Norman stated, "I think Mr. Jack would have been very proud and honored to have so many folks join together to celebrate his birthday.  He was known for throwing some great parties, and we sure had a great one.  The amount of support we've received truly illustrates the loyalty and excitement surrounding our whiskey's founder and Jack Daniel's new place as a GUINNESS WORLD RECORDS® holder."

GUINNESS WORLD RECORDS® Adjudicator Kimberly Patrick was present to validate the records and present Jack Daniel's with official certification of the six records achieved.

"Seven GUINNESS WORLD RECORDS® attempts in one day is definitely an ambitious undertaking.  Breaking six of those seven is truly commendable," said Patrick. "It was a fun and engaging way to bring fans together to celebrate Jack Daniel's birthday."

Jack Daniel's is now world record holder for the following records:

Most Contributions to a Greeting Card

Jack fans from across the globe joined in the historic quest by sending digital birthday greetings to the whiskey icon via the Jack Daniel's Facebook page.  Digital greetings were transcribed and added to greetings collected from fans during birthday bash.  By the close of the event, 1,075 greetings were obtained.

Largest Glass Bottle Mosaic

Using 2,120 Jack Daniel's bottles, Mosaic Artist Herb Williams created a large mosaic portrait of the famed whiskey-maker.

Largest Bottle of Whiskey

The world's best-selling whiskey is now the owner of the largest whiskey bottle in the world, which contained 184 liters of Jack Daniel's Tennessee Whiskey.

Most Bottles Played (bottle orchestra)

Record participants used 475 Jack Daniel's bottles to play a rendition of "Happy Birthday" dedicated to Jack.

Most People Blowing Out Candles Simultaneously

Two hundred fifty record participants simultaneously blew out candles in honor of Mr. Jack.

Fastest Time to Build a 20 Shot Glass Pyramid

On behalf of Jack Daniel's, Samantha Sherlock from Newark, Delaware constructed a pyramid consisting of 20 shot glasses in 10.56 seconds.

The only record not achieved was the "largest gathering of people born in same month."  

Master Taster Jeff Norman noted that garnering six GUINNESS WORLD RECORDS in one day was a feat that even those at the distillery did not think was possible.  "Although we didn't get all of them, we certainly did something that is truly monumental for our brand and honoring our founder.  As someone who makes whiskey knows, it takes time and you can't rush things, so I'd be surprised if we don't come back and tackle the other one in the near future."

EDITOR'S NOTE: For images and video from birthday bash or additional information about Jack Daniel's GUINNESS WORLD RECORDS® quest, please visit www.jdbdaymedia.com.  

To learn more about how to continue the birthday celebration, please visit JoinJacksParty.com.

About Jack Daniel's

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel's Country Cocktails. 

About Guinness World Records

Guinness World Records (www.guinnessworldrecords.com) is the global authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is one of the best-selling books of all time and currently sells more than 2.5 million copies in 22 languages and over 100 countries. The Guinness World Records brand extends across a wide range of media, with global television audiences of 250 million annually, a website which attracts over 13 million visitors, and live events which have entertained and inspired more than 1.5 million people around the world. Guinness World Records Corporate, the commercial arm of Guinness World Records, harnesses the power of record-breaking to create business solutions for companies around the globe.

SOURCE Jack Daniel's

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