Jabra Hires Director Of Marketing For North America As Company Expands Successful Entree Into Wearables Market

NASHUA, N.H., Feb. 18, 2015 /PRNewswire/ -- Jabra, a world leader in wireless communications and audio solutions, today announced the hire of a new Director of Marketing to oversee all marketing activities in North America. This key hire will drive brand-building and communications programs, particularly in the active lifestyle category as the Company continues to expand its product line into the wearables market.

Karin Piscitelli joins Jabra with an extensive background in the active lifestyle marketplace. For more than twenty years, she has led integrated brand marketing and communications campaigns for leading athletic and lifestyle apparel and accessories brands, specialty retailers, and consumer packaged goods companies.  Piscitelli comes to Jabra from City Sports where she served as the Head of Marketing Communications for fifteen months, driving retail marketing and promotional strategies for the sporting goods retailer.

Previously Piscitelli led integrated marketing efforts and product launches for footwear and lifestyle apparel brands including the New Balance Athletic Shoe Company, Reebok International, and The Life is Good Company.  She has also served in marketing roles for UNREAL Brands, Volant Skis and the Boston Breakers/Women's United Soccer Association. Early in her career, Piscitelli managed consumer accounts for leading Boston-area marketing agencies and is a graduate of Indiana University.

For more on Jabra, visit www.jabra.com, http://www.facebook.com/JabraUS or http://twitter.com/jabra_us.  

About Jabra:
Jabra is a leader in sports audio offering a family of wireless sport earbuds that are both sweat and weatherproof, and which won't fall out even in the most intense of training sessions. Offering premium wireless sound and a perfect fit, Jabra is enabling fitness lovers to take their training to the next level with intelligent fitness apps, alongside integration with a wide range of fitness communities. Employing over 900 people worldwide and, in 2013, producing an annual revenue which amounted to DKK 2,612 million, Jabra is a world leader in the development, manufacturing and marketing of a broad range of communications and audio solutions.

© 2015 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)

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SOURCE Jabra

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