JA Counter and Maxwell Health Announce New Partnership to Simplify Benefits in Minnesota

NEW RICHMOND, Wis., March 19, 2015 /PRNewswire/ -- JA Counter announced a partnership with Maxwell Health (Maxwell) to pair their insurance and benefits advisory business with a cutting-edge technology platform for clients across the Midwest.

Founded in 1976, JA Counter has nearly 40 years of experience in innovative insurance and financial strategies. The JA Counter team offers assistance with wealth management, retirement and estate planning, charitable giving, employee benefits, and all lines of insurance services.

Maxwell Health is an end-to-end operating system for employee benefits that includes a marketplace, a comprehensive benefits administration system, a mobile platform where employees can enroll in and access everything benefits-related, navigate the healthcare system, and manage their health and wealth. JA Counter is on the cutting edge of the latest funding techniques and product designs, and with Maxwell Health's flexible system, they are able to support myriad contribution strategies and creative benefit designs for groups as small as 2 and as large as 5000.

JA Counter's commitment to simplifying the language and terminology of benefits is bolstered by Maxwell Health's intuitive shopping experience that makes choosing benefits feel more like shopping on Amazon. With this technology, JA Counter's employer clients can offer all lines of insurance, including medical, dental, vision, life, short and long-term disability paperlessly, along with financial benefits such as 401(k), HRA, HAS, FSA and COBRA. These are combined with other innovative best-in-class products and services, including Doctor on Demand for telemedicine, Care.com for child care services, Health Advocate's health concierge services, HelloFresh for healthy meal delivery, identity theft protection from ID Watchdog, and biometric screening from BioIQ, online wellness and fitness classes via Powhow, and prescription optimization services from RxREVU.

After enrollment, JA Counter will provide the employees they serve with Maxwell's mobile app that includes a virtual insurance ID card, providing benefits and wellness information 24/7. A turnkey wellness program streams in employee fitness data from market-leading Jawbone UP and Fitbit fitness devices, and an easy-to-implement rewards marketplace to incentivize healthy behavior with gift cards or nonprofit donations.

The platform is also a comprehensive benefits administration solution for HR administrators and supports complex benefits strategies for groups of any size. Maxwell integrates with leading payroll services, Ubiquity for retirement savings, ConnectYourCare and Discovery Benefits for HRA, HSA, FSA, and commuter benefits and best-in-class HRIS, including BambooHR, Tribe HR and SilkRoad, with more integrations to be announced in the coming months.

"Our partnership with Maxwell Health allows us to ease the burden for employer clients with a system to manage their HR and benefits functions, leaving the heavy lifting to us." said Linda Skoglund, President and Owner at JA Counter. "It is a great way for us to give more to our customers for what they are already paying for in broker commissions."

CEO and Co-Founder of Maxwell Health, Veer Gidwaney, said, "JA Counter shares our commitment to innovation and forward thinking approach to benefits and insurance strategies. They have established a reputation for unmatched expertise in the industry. We're very excited to enter the Minnesota market with JA Counter."

About JA Counter:  JA Counter is an insurance and financial services firm that provides customized solutions for employers by developing strategic employee benefit packages.  We may assist clients in the areas of employee benefit planning, retirement planning, investment planning, as well as insurance and estate planning.  JA Counter, specializing in insurance and financial services for over 30 years, is well qualified to meet any of your insurance and financial needs. Find JA Counter online at http://www.jacounter.com and http://www.facebook.com/jacounter. 

Financial Professionals with JA Counter offer securities and investment advisory services as Investment Advisory Representatives with Transamerica Financial Advisors, Inc. (TFA).  Member FINRA, SIPC and Registered Investment Advisor.  Non-securities products and services are not offered through TFA.  J.A. Counter and TFA are not affiliated.
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SOURCE Maxwell Health

Related Links

http://www.maxwellhealth.com