CHARLOTTETOWN, PE, Aug. 26, 2021 /PRNewswire/ - iWave, the top-rated fundraising intelligence solution, is thrilled to announce the release of their highly anticipated Planned Giving Scores and Analytics. An all-new technology that helps fundraising professionals identify planned giving prospects and cultivate relationships.
With giving by bequest reaching an all-time high of $41.91 billion in 2020 (Giving USA, 2021), there has never been a better time for nonprofit organizations to examine their donor base and expand their opportunities by investing in planned giving. But many nonprofit organizations — including the largest and most tech-savvy — struggle to find an effective way to identify legacy donors.
"This is a great day for nonprofit professionals who are looking to jumpstart their legacy giving program," said Mary Cote, VP of Product at iWave. "It's a hot topic right now because generous legacy donations have been forecasted to continue to grow. But none of the fundraising intelligence solutions on the market offer an effective way to identify legacy giving prospects who are most likely to give to a particular organization. After countless hours of research and development, we're excited to announce that we found a reliable method of identifying the right legacy giving prospects, and generating actionable insights that can transform a planned giving program for organizations of any size."
Traditional prospect research and wealth screening tools that rely on wealth capacity and age data produce unreliable results and leave prospects unidentified. iWave uncovers planned giving prospects using robust algorithms to assess each prospect based on eight proven indicators, such as affinity and real estate holdings. Each prospect is then assigned a score of 1 to 4 to indicate how likely they are to give a planned gift.
iWave users will also be able to segment and prioritize potential donors at a more granular level. By including internal data, users can take advantage of iWave's smart segmentation and actionable insights to cultivate more planned giving prospects.
"iWave is laser-focused on advancing fundraising technology," said Mary Cote. "After successfully launching Multi-lens Scoring and Foundation and Company Screening, we're certainly proving that innovation continues to be our focus and a major competitive differentiator. We're proud to have the opportunity to help nonprofits by delivering technologies that matter."
About iWave
iWave, the industry's top-rated fundraising intelligence solution, enables nonprofit organizations to fundraise with confidence. In a new era of nonprofit fundraising, iWave solves critical challenges facing fundraising professionals today: how to identify, qualify, and retain donors to raise more major gifts. iWave's intuitive and easy-to-use solutions give access to the industry's highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. Many of the largest education, healthcare, and nonprofit organizations in the World, rely on iWave to power their fundraising efforts. Visit our website and blog, follow us on Twitter and LinkedIn, and like us on Facebook and Instagram.
SOURCE iWave
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