Ivie & Associates Announces New Client Relationship with Pamida

FLOWER MOUND, Texas, Nov. 22, 2011 /PRNewswire/ -- Ivie & Associates is pleased to announce a new client relationship with Pamida Stores Operating Company, a Midwest general merchandise chain. Pamida conducted an agency review beginning in April of this year, and awarded Ivie the work replacing Surdell and Partners as Agency of Record.     

"We are excited about our new relationship with Pamida," said Warren Ivie, CEO and Founder of Ivie & Associates, Inc.   "Pamida is a dynamic company with a unique position in the marketplace and outstanding relationships with their customers.  We are already working on several new initiatives together and couldn't be more pleased with the integration and synergies between our organizations."          

Ivie will serve as the agency of record for Pamida and provide services including project management, retail marketing services, staff enhancement, print procurement, creative, public relations and photography. 

"A cross-functional Pamida team unanimously selected Ivie as our new agency," stated Stan Latacha, Senior Vice President and Chief Marketing Officer for Pamida.  "Ivie & Associates is a world-class organization that provides strategic retail marketing support and superior execution.  This partnership will help Pamida achieve its goal of being the Best Retail Store for Small Town and Rural America."

Additionally, Pamida recently completed construction on a new in-house photography studio that Ivie utilizes for creative and photography services and projects. The new Pamida studio, located at their corporate headquarters, is operational and has been in fully engaged since the beginning of October. 

About Ivie:          

Founded in 1993, Ivie & Associates is headquartered in Flower Mound, Texas, and employs approximately 400 professionals throughout its U.S. and China offices.  Ivie provides a full array of marketing solutions including production services, procurement, staff enhancement, media services, public relations, digital and interactive marketing, and general project management for Sam's Club, Sally Beauty Supply, Albertsons, BI-LO, Pamida, A&P, Dick's Sporting Goods, Leslie's Pool Supplies, Raley's, Martin's, Niemann Foods, Watson's and many other top organizations. For more information on Ivie, visit www.ivieinc.com.                                                                                                

About Pamida:

Headquartered in Omaha, Nebraska, Pamida operates 193 stores in 17 states, primarily in the Midwest, and carries a wide variety of general merchandise including apparel, home and electronics, seasonal items, toys, housewares and groceries. The company also operates 132 pharmacies and is a health care leader in each community. For more information about Pamida, visit www.pamida.com.

Press Release contact: Jodi Marsh 317.450.9025 [email protected]

SOURCE Ivie & Associates