It's Time to Drive Detroit Again: The Best Minivans in the Industry Just Got Better - Chrysler Group LLC Offers Special California 'Minivan Pledge'

News provided by

Mar 08, 2010, 05:30 ET

LOS ANGELES, March 8 /PRNewswire/ --

Special California 'Minivan Pledge' program allows any California resident who purchases a 2010 model year Chrysler Town & Country or Dodge Grand Caravan minivan to drive the vehicle 'risk-free' for 60 days or receive $500 bonus cash
Minivan Pledge' gives owners the peace of mind to 'try us again'

Chrysler Group LLC's "Minivan Pledge" has expanded to any California resident purchasing a 2010 model year Chrysler Town & Country or Dodge Grand Caravan. The California "Minivan Pledge" allows any California resident purchasing a new 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan to return the vehicle, no questions asked, within 60 days if they aren't happy with the vehicle.

"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want to remind consumers why," said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out," Diaz said.

Effective today and valid until March 31, any California resident who purchases a 2010 Chrysler Town and Country or Dodge Grand Caravan qualifies for the California "Minivan Pledge." If a customer isn't completely happy with the purchase of their 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan, they can return the vehicle to the selling dealer, no questions asked, or the customer can choose $500 bonus cash in lieu of the 60-day "Minivan Pledge." Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

"Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don't think their minivan is great, we will take it back," said Diaz. "Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families."

A nicely equipped 2010 Dodge Grand Caravan SE has a starting U.S. manufacturer's suggested retail price (MSRP) of $23,995, including the $820 destination fee. The 2010 Chrysler Town & Country LX has a starting U.S. MSRP of $26,745, including the $820 destination fee.

Chrysler invented the modern minivan in 1984 and the first luxury minivan in 1989, and has sold more than 12 million minivans. Since 1984, Chrysler has introduced 65 minivan-first innovations – more than any other company – including: front-wheel drive, standard driver-side air bag, four-wheel anti-lock brakes, child safety locks on sliding doors, integrated child safety seat, the first electric minivan (EPIC in 1995), dual zone temperature control, driver-side sliding door (fourth door), first to offer Flexible Fuel Vehicle (1998), power liftgate, power sliding door obstacle detection system when opening and closing, three-zone temperature control system, Stow 'n Go® seating and storage system, six-speed transmission, dual DVD system that can play different media at the same time and rear back-up camera.

About Chrysler Group LLC:

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Ram, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale; the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Follow Chrysler news and video on:

Chrysler Connect blog: http://blog.chryslergroupllc.com

Twitter: http://www.twitter.com/chryslercom and www.twitter.com/chrysler

YouTube: http://www.youtube.com/pentastarvideo

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

SOURCE Chrysler Group LLC