It's Not You, It's Your Content

WHO:

BMA Colorado: BMA14 Global Conference Series

WHAT:

With 60-70 percent of B2B content going unused (SiriusDecisions), marketers are scrambling to adjust to the new playing field.

At BMA Colorado's conference, Engaging with the Empowered Customer, nationally-recognized leaders in content strategy and customer engagement will address a major challenge for companies today—connecting with customers who now call the shots on how and when they want to engage. 

Learn how to drive company growth through customer engagement and learn about strategies from:

• Opening keynote on how to build a culture of content marketing by Marcus Sheridan, founder of The Sales Lion, a leading inbound and content marketing company, which focuses on training businesses large and small on how to leverage content to build their digital brand and drastically increase sales. 

• Spark collaboration among your team presented by Kare Anderson, CEO and Founder, Say it Better Center, Author of Moving from Me to We and columnist in Forbes and The Huffington Post  

• At the lunch keynote Jay Gaines, vice president and group director, SiriusDecisions, covers the most common barriers to buyer-centricity and how they can be addressed successfully.

The B2B conference also features additional keynotes, topic-focused roundtables and two engaging breakfast workshops. Learn more here.

WHEN:

Friday, September 12, 2014 

8:30 a.m. – 5:00 p.m.

WHERE:

The Curtis Hotel, 1405 Curtis Street, Denver, CO 80202

DETAILS:

Registration deadline is September 5, 2014

Member: $199, Non-yet members: $249

Online registration click here.