It's A Match: Bud Light Partners With Tinder To Promote Whatever, USA's Return

Tinder's first-ever native video advertisement lets users "swipe right" for a chance to win a trip to Whatever, USA

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Apr 02, 2015, 04:00 ET

ST. LOUIS, April 2, 2015 /PRNewswire/ -- Bud Light is teaming up with Tinder to launch the mobile app's first-ever Native Video Profile Card, giving users 21 and older who are #UpForWhatever an unexpected opportunity to match with America's most spontaneous town, Whatever, USA and win the chance to experience the weekend of a lifetime.

Part of the Bud Light and Tinder partnership will include an exclusive Whatever, USA video that can only be viewed on the app.

Bud Light is teaming up with Tinder to launch the mobile app's first-ever Native Video Profile Card, giving users the opportunity to swipe right for a chance to win a trip to America's most unpredictable town: Whatever, USA.

All it takes are a few swipes for Bud Light's video unit to launch and show Tinder users why Whatever, USA is the perfect match. Users who are ready to pack their bags and head into the unknown will be redirected to a custom co-branded page where they can show how they are ready to bring their #UpForWhatever attitude to Whatever, USA. Entries must be tagged with #BudLight and #Entry.

"Tinder is the perfect partner for Bud Light in our search for Whatever, USA citizens," said Alexander Lambrecht, vice president of Bud Light. "Bud Light is excited to see how they can bring the fun, social spirit of the app to the only place where unexpected fun is waiting behind every corner, Whatever, USA."

Last summer, Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. All eyes were on Crested Butte as fans waited to hear what unique and unexpected experiences were behind every corner. More than 1,000 consumers 21 and over who embodied the brand's #UpForWhatever spirit were rewarded with a Whatever, USA citizenship and flown in for the weekend.

"We're thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform," says the Head of Global Brand Solutions, Alexis Ginas.

Tinder's first-ever video unit will be displayed in the app's native flow, appearing after four to five swipes. For this effort, Bud Light and Tinder collaborated to create custom video creative inspired by the Tinder experience. Users can pause, resume and replay the Bud Light video as they engage within the app. Tinder and Bud Light will test various video lengths over the course of the campaign.

Similar to Bud Light's House of Whatever celebrations at Super Bowl XLIX and Spring Break destinations across the country, Tinder provides Bud Light a unique, targeted opportunity to reach connected millennials that live in the moment and are #UpForWhatever. Better yet, the social platform harnesses spontaneity and delivers moments to its users in a compelling way that is unique to Bud Light.

Visit UpForWhatever.com to check out highlights from last year's Whatever, USA. In addition to the Tinder video cards, Whatever, USA teams will also visit restaurants and bars across the country to search for Bud Light fans who can show they are #UpForWhatever.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

About Tinder
Launched in 2012, Tinder has become the world's hottest social app for meeting new people. With it global reach, Tinder has users in more than 140 countries around the world. In March 2015, Tinder introduced Tinder Plus, a premium offering that gives users access to their two most requested feature through Rewind and Passport, allowing users to change their location to swipe and match with people anywhere around the world. Each day, Tinder makes more than 26 million matches worldwide.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/196325-Tinder-_-BL-Video.mp4
Photo - http://photos.prnewswire.com/prnh/20150402/196324

SOURCE Bud Light