It's a Boy...and a Girl! Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

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Aug 28, 2014, 08:47 ET

KENOSHA, Wis., Aug. 28, 2014 /PRNewswire/ -- With happiness and love, Jockey International, Inc. proudly announces the newest addition to the Jockey family: Baby Jockey. Jockey—the iconic apparel brand—is partnering with Gerber Childrenswear to launch this adorable and extra soft line of baby clothes.

Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear (PRNewsFoto/Jockey International, Inc.)

Aligning with their commitment to provide on-trend yet functional products, Baby Jockey's styles are fabricated from cotton interlock (95%) and spandex (5%) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

"We are thrilled to partner with Gerber Childrenswear," said Milou Gwyn, vice president of licensing at Jockey. "Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality."

The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey's girls' collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey's boys' collection incorporates rich colors and playful designs and screen prints.

"The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion," says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. "The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children's clothing."

While Baby Jockey's girls' collection enjoyed an early release on Jockey.com in June, Baby Jockey's boys' collection will launch in late September 2014. Baby Jockey will be available on Jockey.com, as well as at additional retailers such as Babies "R" Us, Belk and Amazon.com.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Gerber Childrenswear LLC

Gerber Childrenswear LLC is a leading socially responsible marketer of children's everyday basic/fashion apparel and related products which it offers under some of the world's trusted brands. Licensed brands include our flagship brand, Gerber^®, as well as Jockey^® and NFL^®. Proprietary brands include Onesies^® brand and Always Baby^®. The company sells layette, sleepwear, playwear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution. For additional information about the company, please visit www.Gerberchildrenswear.com.

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SOURCE Jockey International, Inc.