It's a 10 Haircare Takes to the California Sky with Blimp-Boosted Free Leave-In Campaign

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Apr 11, 2019, 09:00 ET

NEW YORK, April 11, 2019 /PRNewswire/ -- It's a 10 Haircare, the go-to salon professional, hairdresser-owned brand, is literally going sky-high with their loftiest campaign to date. To kick off festival season, It's a 10 Haircare's Founder and CEO Carolyn Aronson is bringing effortless, healthy hair to all through an unrivaled aerial takeover up and down the California coastline to reach millions of beauty lovers. Look up in the sky! It's a bird…It's a plane…no, It's a 10!

It’s a 10 Haircare CEO Carolyn Aronson with Free Leave-In Blimp

On the ground they've conquered the world's busiest cities, biggest broadcast stages and largest sporting events to celebrate diversity in the industry, and now they're looking up – way up – for their boldest move yet. The brand will be flying a massive blimp over Coachella and Stagecoach from April 10^th through May 2^nd to announce their Free Leave-In Campaign. Spot the blimp and visit FreeLeaveIn.com to claim your Limited Edition sample of the brand's award-winning, celebrity stylist-favorited Miracle Leave-In Product. A shipping and handling fee of $2.99 plus taxes will apply.

This globally-recognized bottle became the building block for Carolyn's hair empire. She envisioned a line that was for everyone and delivered full, salon-quality results in one simple solution. Over the years It's a 10 Haircare has developed and grown far beyond the Leave-In, with Carolyn creating innovative, multi-functional collections for all hair types and textures. Now the brand is soaring to unparalleled new heights for their next crowd-pleasing venture – a huge one million sample giveaway of their signature seller, retail valued at more than $12.5 million.

"My business motto is to go where they don't go. In true It's a 10 fashion, we're doing just that and taking it up to full volume! I'm so excited to bring my hero hair product, the one that started it all, to men and women across the country. Everyone deserves to look and feel their best, and as a founder I couldn't be more thrilled to be a small part of that personal journey," shared Aronson.

Follow @Itsa10Haircare and #Itsa10Blimp on Instagram to live stream coverage of the flights in action. For media opportunities, please contact [email protected].

About It's a 10 Haircare:

It's a 10 Haircare is an established, professional hair care line offering exceptional multipurpose products via salons and beauty supply stores worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10 Haircare is dedicated to providing customers with the best hair experience possible. It's a 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.

SOURCE It's a 10 Haircare