It's a 10® Haircare commits $5.4 Million+ Worth of Personal-Care Products to Multiple Product Philanthropy Nonprofits

Brand Gives Back to Those in Need Amid COVID-19 Outbreak, Donating Haircare and Skincare Items

News provided by

Apr 06, 2020, 11:17 ET

MIAMI, April 6, 2020 /PRNewswire/ -- Amid the global pandemic, It's A 10 Haircare, the go-to professional and consumer indie brand, is focused on using their platform to make an impact and give back at a time when it's needed most. To show support to their communities both locally and globally, It's A 10 Haircare has committed $5.4 million worth of personal-care products to Good360, the global leader in product philanthropy and purposeful giving. Good360 is partnering with the haircare giant to help distribute the thousands of products to their network of diverse non-profits that support people in need.

The brand's donation of over 211K products (including shampoos, conditioners, hand creams and more) will reach thousands of people in need in the U.S. thanks to Good360's network of 90,000+ nonprofit partners. Good360 will help deliver products to nonprofits that serve, hospitals, homeless shelters, those going through financial crises, and many more.

"Throughout the day, I hear stories of how every single person is being impacted by this global pandemic – from those fighting the illness, the courageous healthcare workers on the front lines, and to those financially burdened - and knew I needed the brand to step in to help," said Carolyn Aronson, CEO and Founder of It's A 10 Haircare. "That's why I wanted to donate product to anyone struggling right now. Not only can haircare and skincare products be an essential need to so many people, but I hope by receiving this donation, it will also be seen as a small glimmer of joy in a person's day despite the uncertain times we're facing."

"Personal hygiene items are among the most requested donations from the nonprofits served by Good360, and we are so thankful to It's A 10 Haircare for helping us fulfill this need," said Matt Connelly, CEO, Good360. "With the sharp increase in individuals who are recently unemployed and families that are now struggling to make ends meet, there has never been a greater need for essential products, and we will continue to work closely with our corporate donors and nonprofit network to provide critically needed supplies to communities throughout the country."

To layer on to their charitable endeavors, It's A 10 Haircare is also collaborating with Donate Beauty and the Selfless Love Foundation to provide products to people in-need spanning across multiple communities. Donate Beauty is an organization that provides essential beauty and wellness items to healthcare workers in hospitals across the country, such as the brave workers at Methodist Hospital in Bennington, Nebraska. It's A 10 Haircare is proud to donate to this hospital's hardworking staff, as they are on the front lines fighting to keep their community safe and healthy. Additionally, It's A 10 Haircare has donated over 200 products to the Selfless Love Foundation, which will be shared with children in the foster care system, who are in need now more than ever during this uncertain time.

These philanthropic endeavors build upon the many other charitable organizations It's A 10 Haircare and Aronson are proudly involved with, including the Guy Harvey Research Institute, Best Buddies Program, Puerto Rico Hurricane Relief Efforts, and many more.

Learn more at Itsa10Haircare.com and follow along with updates on the @itsa10haircare Instagram. For media opportunities, please contact [email protected].

About It's a 10 Haircare:
It's a 10 Haircare is an established, professional hair care line offering exceptional multipurpose products via salons and beauty supply stores worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10 Haircare is dedicated to providing customers with the best hair experience possible. It's a 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.

SOURCE It's a 10 Haircare