IT Professionals Honor Broadcom with Brand Leader Award

IRVINE, Calif., Jan. 12, 2011 /PRNewswire/ -- Broadcom Corporation  (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that it has received awards in five brand leadership categories for Ethernet LAN-on-Motherboard (LOM).  The brand leader awards represent the perceptions of IT professionals in an annual survey conducted by IT Brand Pulse, an independent market research firm.  The survey respondents selected Broadcom as the overall LOM brand leader, as well as the leader in four other categories including price, performance, reliability and innovation.

Broadcom's family of LOM system-on-a-chip (SoC) solutions are built on field-proven, best-in-class networking and storage software drivers that are fully adopted by mainstream operating systems such as Microsoft, VMware®, Linux®, and Oracle. Broadcom leads the market in the delivery of low power, small footprint LOM solutions that eliminate the need for external memory, resulting in simpler designs and power savings and deliver the industry's highest performance in throughput and input/output (I/Os) per second.

Frank Berry, CEO, IT Brand Pulse

"Over 70 percent of IT professionals surveyed know the brand of LOM in their servers because it makes such a crucial difference on how their networks will function. The results of our Brand Leader survey indicate that IT professionals clearly recognize Broadcom as the LOM market leader, and in particular, superior performance stood out as one of Broadcom's key strengths."

Vinod Lakhani, General Manager, Broadcom's High-Speed Controller Group

"It's an honor to have been selected as the brand leader, particularly by the IT professionals who rely on our technology every day. This award is a tribute to our continued commitment in providing the best LOM solutions on the market."

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4.49 billion, holds more than 4,500 U.S. and 1,900 foreign patents, and has more than 7,800 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500® company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Cautions regarding Forward-Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the perception of Broadcom as a brand leader by IT professionals with respect to our Ethernet LAN-on-Motherboard SoC solutions and our position in that space. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with Broadcom's Ethernet LAN-on-Motherboard SoC solutions include, but are not limited to:

• the rate at which our present and future customers and end-users adopt Broadcom's technologies and products;
• delays in the adoption and acceptance of industry standards; and
• the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification.

Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at http://www.broadcom.com/press/additional_risk_factors/Q42010.php.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.

SOURCE Broadcom Corporation; BRCM Infrastructure & Networking