IT Cosmetics® Wins Six QVC Customer Choice Beauty Awards for 2014

Customer Votes Make IT Cosmetics A Big Winner At QVC's Annual Recognition Event

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Oct 10, 2014, 08:07 ET

JERSEY CITY, N.J., Oct. 10, 2014 /PRNewswire/ -- IT Cosmetics today announced it has won six QVC Customer Choice Beauty Awards for 2014. Each year, QVC gives customers an opportunity to cast their vote for their favorite beauty products across different categories and the winners are determined by the number of votes. IT Cosmetics won awards in the categories of best brow product, best concealer, best highlighter, best eyeliner, best mascara and best face bronzer.

"It's such an honor to be recognized in such a tremendous way in the 2014 QVC Customer Choice Beauty Awards," says Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics. "What's so special about these awards is they're all about the customer, the real woman at home who is getting real results and spreading the word! The voice of our IT Girls everywhere is how we've grown as a company, and they're the reason I pour my heart and soul into creating products that truly are about giving you the power to look and feel like your most beautiful you … for our IT Girls to show their support in such a big way means the world to us!"

2014 QVC Customer Choice Beauty Award wins for IT Cosmetics include:
Best Brow Winner: IT Cosmetics Brow Power® Perfector 5-in-1 Powder Gel Pencil Duo
Best Concealer Winner: IT Cosmetics Bye Bye Under Eye® Concealer with Collagen & Brush
Best Highlighter Winner: IT Cosmetics Hello Light® Anti-Aging Luminizer w/ Brush
Best Eyeliner Winner: IT Cosmetics No-Tug® Anti-Aging Gel Waterproof Eyeliner Duo
Best Mascara Winner: IT Cosmetics Tightline® Full Lash Black Mascara Primer Duo
Best Face Bronzer Winner: IT Cosmetics Vitality Glow Anti-Aging Matte Bronzer

About IT Cosmetics
Developed with leading plastic surgeons and dermatologists, IT Cosmetics® creates clinically-proven, innovative problem-solving makeup and skin care products that harness cutting-edge, anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-founder and CEO Jamie Kern Lima, who suffers from rosacea, sparse brows, hyperpigmentation and problematic skin, works hand-in-hand with plastic surgeons and dermatologists to create innovative, high-performance products with a laser focus on solving women's beauty problems. Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor. She also graduated Valedictorian from Washington State University and received her MBA from Columbia Business School. IT Cosmetics is sold in ULTA Beauty Stores nationwide and is a top color cosmetics brand on both QVC and The Shopping Channel Canada. For more information, please visit www.itcosmetics.com – IT'S truly your beauty, but better™!

Contact:
Jacqueline Finnan, IT Cosmetics
[email protected]
201-492-5144

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SOURCE IT Cosmetics