ISO Wings 2Nite, 2Moro Or L8R? NP. Wingstop Expands Digital Ordering Platforms To Include SMS Text (IRL)

Text 'Order' to 'WINGS' (94647) to Place Customizable Orders with Wingbot™, the Wing Experts' Virtual Ordering Assistant

News provided by

Wingstop

Aug 08, 2017, 08:30 ET

DALLAS, Aug. 8, 2017 /PRNewswire/ -- Wingstop, Inc. (NASDAQ: WING), the award-winning wing concept with more than 1,000 locations worldwide, today unlocks the newest platform in its digital arsenal with the introduction of dynamic SMS text ordering. For the first time, wing fans can place fully customizable combo, family pack and by-the-piece orders of their favorite, cooked to order wings and made from scratch sides by engaging Wingbot, Wingstop's virtual ordering assistant, through a series of simple mobile text messages and prompts.

ISO wings L8R? NP. Starting today, Wingstop fans can text ‘Order’ to ‘WINGS’ (94647) to place customizable orders with Wingbot™, the Wing Experts’ virtual ordering assistant.

"Texting has become one of the leading methods of communication today, so what's more natural than inviting our fans to feed their flavor cravings by placing an order in the way that feels most comfortable and familiar?" said Stacy Peterson, chief experience officer. "Wingstop was one of the first restaurant brands to launch social ordering via Twitter and Facebook Messenger, plus the first to offer voice-activated ordering with menu customization through Amazon Echo powered by Alexa. We're now just taking that conversation one step further, making digital ordering more convenient and effortless than ever before."

To place orders through text, Wingstop fans need only engage Wingbot via four simple and fool-proof steps:

Text the word "order" to "WINGS" (or "94647") to begin your order.
Submit your zip code for the order to be placed with the nearest Wingstop location.
Select any eligible item from the menu and customize your flavors, sides and dips.
Place the order and receive details on the pick-up, including an estimated timeframe as to when it will be ready, restaurant directions and phone number for your Wingstop location.

While no account is necessary to place a Wingstop order via SMS, fans who do have an existing Wingstop.com account can choose to conveniently pay with the credit card already on file without having to re-enter any information. Wingbot also recalls a previous or favorite order, so wing fans can feed their flavor cravings over and over again with ease.

To learn more about Wingbot and additional ways to order, please visit Wingstop.com/wingbot.

About Wingstop:
Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 1,000 restaurants across the United States, Mexico, Singapore, the Philippines, Indonesia, the United Arab Emirates, Malaysia and Saudi Arabia. The Wing Experts' menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub, and Mango Habanero. Wingstop's wings are always cooked to order, hand-sauced and tossed and served with a variety of house-made sides including fresh-cut, seasoned fries. Having grown its domestic same store sales for 13 consecutive years, the Company has been ranked #3 on the "Top 100 Fastest Growing Restaurant Chains" by Nation's Restaurant News (2016), #7 on the "Top 40 Fast Casual Chains" by Restaurant Business (2016), and was named "Best Franchise Deal in North America" by QSR magazine (2014). Wingstop was ranked #88 on Fortune's 100 Best Medium Workplaces list in October 2016. For more information visit www.wingstop.com or www.wingstopfranchise.com. Follow us on facebook.com/Wingstop and Twitter @Wingstop.