ISM Raceway Selects Zion & Zion as New Agency of Record

TEMPE, Ariz., April 2, 2019 /PRNewswire/ -- Zion & Zion, a top-ranked, full-service, national marketing agency, has added ISM Raceway to its growing roster of clients. ISM Raceway, coming off the heels of a $178 million modernization project, is one of the nation's premier motorsports venues. In 2020, ISM Raceway will be the host of NASCAR Championship Weekend—the deciding races for each of the three NASCAR national touring series.

"There's a wonderful synergy between us here at Zion & Zion and a client when the client understands the importance of data-driven strategies and values our data-first approach to solving marketing problems," said Aric Zion, CEO of Zion & Zion. "Our partnership with ISM Raceway will be both broad and deep."

Zion & Zion will be ISM Raceway's agency of record for at least the next three years and is responsible for media planning/buying, research, strategy development, creative services and data analysis. 

"We were really impressed by the Zion & Zion team throughout the RFP process," said Julie Giese, president of ISM Raceway. "They are hyper focused on research and analytics and demonstrated that they took the time to understand the complexity of our various audience segments, our challenges, our needs and our brand. We are looking forward to a long and fruitful partnership with them."

About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including Aristocrat Technologies, ARS/Rescue Rooter, Bank 34, Barro's Pizza, BD, Bill & Melinda Gates Foundation, Casino Del Sol, ISM Raceway, Sun Health, University of Dubuque, Verra Mobility and Walmart. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.

About ISM Raceway
Home to the 2020 NASCAR Championship Weekend, ISM Raceway has been the premier motorsports venue in the Southwest since 1964. As part of a $178 million modernization project, the track officially became ISM Raceway in 2018 as a result of a naming rights partnership with ISM Connect, a pioneer in smart venue technology bringing the digital fan engagement experience to Phoenix. Phoenix hosts two Monster Energy NASCAR Cup Series weekends each year. The 2019 season at ISM Raceway began with the TicketGuardian 500 Monster Energy NASCAR Cup Series race weekend on March 8, 9 and 10. The 2019 ISM Raceway schedule is anchored on Nov. 8, 9 and 10 with the Monster Energy NASCAR Cup Series Semifinal Playoff Weekend after which the field is reduced to the final four championship contenders. For more information, visit www.ISMRaceway.com.

SOURCE Zion & Zion

Related Links

http://www.zionandzion.com