Isilon Selects Bulldog Solutions as Demand Generation Agency of Record

AUSTIN, Texas, Sept. 8 /PRNewswire/ -- Isilon® has selected Bulldog Solutions as its demand-generation agency of record. Bulldog Solutions will develop integrated demand-generation programs that build Isilon's prospect database and increase prospect engagement and conversion.

"We chose Bulldog Solutions because they bring to the table in-house expertise across the wide spectrum of BtoB demand generation," said Patti Mizulo, director of field marketing, Isilon. "They offer a holistic solution that addresses top- and mid-buying cycle needs, from attracting an audience through effectively nurturing them."

The Isilon demand-generation program will encompass audience acquisition activities including third-party media buying and prospect engagement activities such as lead nurturing campaigns, content creation and lead-generation Webinars. It will be handled from Bulldog's Austin, Texas, headquarters.

"Senior-level marketers are charged with a wide range of responsibility. But in the end, they are most accountable for generating high-quality leads," said Rob Solomon, CEO and founder of Bulldog Solutions. "We understand that effective demand generation has many moving parts, and we were able to help Isilon's marketing team members define, execute and measure a program that can have the most impact on the number of marketing-qualified leads they identify for their sales team."

About Bulldog Solutions, Inc.

Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on Sales. We are BtoB demand-generation specialists. We've been recognized by thought leaders including the Inc. 500/5000, SiriusDecisions, Forrester Research, Frost & Sullivan and IDC for our approach. We're headquartered in Austin, Texas. www.bulldogsolutions.com.

SOURCE Bulldog Solutions, Inc.