ISG Launches New Brand Identity and Website

The sweeping changes to ISG's brand identity include a new, trademarked brand promise, "Imagine Your Future®" that invites clients to see and realize a more successful future in partnership with ISG; new colors, imagery and typography to convey the firm's strengths more clearly, and a new brand signature that is a "simply stronger" version of the logo that has identified ISG since its founding in 2006.

"Over our first ten years in business, our firm has come to define excellence in technology research and advisory services, not by our corporate name, Information Services Group, but by three simple letters: I-S-G," said Michael P. Connors, chairman and chief executive officer. "As we continue to grow – both organically and through acquisitions – we wanted a simply stronger expression of our identity that would better resonate with our clients and better position us as a premium player in our industry."

The new ISG brand is supported by a completely new website (www.isg-one.com) that provides a more client-focused, mobile-friendly and dynamic user experience, with navigation organized around clients' most pressing business and technology issues. Each of these "hot topic" areas is populated with the latest advisor insights, market intelligence and forward-looking research to help clients and prospects see new opportunities to leverage digital technology and new business models to improve their operational performance.

The launch of the new ISG brand identity comes just weeks after the firm announced its largest acquisition in nearly a decade. On December 1, ISG said it acquired Alsbridge Holdings, Inc., a U.S.-based sourcing, automation and transformation advisory firm, to create a new industry powerhouse in technology research, advisory and digital transformation services. The Alsbridge name was immediately retired in favor of the more powerful ISG brand, as the two companies quickly integrate their businesses to serve a combined roster of more than 700 blue-chip clients – including 75 of the 100 largest enterprises in the world.

"Our acquisition of Alsbridge was a truly transformative move that gives us a stronger market position and a broader, more valuable portfolio of services," said Connors. "The timing couldn't have been better to launch a new brand identity that reflects a new, larger and more valuable ISG."

"Our simple, bold and clean signature design is instantly identifiable and easily recalled," said Todd Dreger, ISG partner and chief marketing officer. "In a time of great complexity and constant change, the ISG brand stands for something greater than our name. It stands for the integrity, innovation and insights of our people, and the strength and simplicity our clients need to help them make sense of the rapidly shifting technology landscape, and seize the opportunities before them."

About ISG

ISG (Information Services Group) (NASDAQ: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including 75 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; technology strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit www.isg-one.com.

SOURCE Information Services Group

Related Links

http://www.isg-one.com