ISDIN, Spain's NO.1 Dermatological Brand Establishes Its Presence on Tmall International

GUANGZHOU, China, April 28, 2015 /PRNewswire/ -- ISDIN, Spain's No.1 dermatological company officially announced its presence in the China market. By leveraging Tmall International, one of China's most influential platforms for overseas online shopping, ISDIN is committed to bringing to Chinese consumers made-in-Spain dermatological products. With Chinese consumers craving for professional and safe maternal and baby care products and given the virtually unlimited potential of the Chinese market, ISDIN decides to launch Nutratopic and Velastisa, complete series of innovative maternal and baby skin treatment products all for the purpose of bringing to Chinese moms and babies a whole package of safe and trustworthy skin care solutions. Also introduced into the China market is the Fotoprotector ISDIN series, well known as ISDIN's core product series, which is infused with the best innovations that ISDIN has to offer. Highly recognizable and enjoying sterling reputations in the European market, these product series are strongly recommended by a number of dermatologists. As a provider of a broad spectrum of skin care products, ISDIN will introduce into the China market a succession of new products in near future, which will be well suited to Chinese consumers' needs and designed to enhance the health and beauty of their skin. Moreover, ISDIN is committed to making Chinese consumers feel assured that the ISDIN-branded products they acquire online are well certified and originally packaged. It is with this purpose in mind that ISDIN has opted for one of the most trustworthy e-commerce platforms as a springboard to establish its presence in the China market.

A time-honored dermatological brand is launched onto the China market, with its 40 years' experience in skin care

With 40 years' experience in skin treatment, ISDIN, well reputed as Spain's No.1 dermatological brand, was jointly founded in 1975 by the international business groups, Puig and Esteve, benchmarks both in the cosmetic, perfume and pharmaceutical industries. Incubated as a joint venture between two top-tier global companies, ISDIN offers a broad portfolio of skincare products designed to meet major dermatological needs and resolve dermatological problems all formulated with innovative and comfortable textures for a better compliance. ISDIN offers a holistic approach for each skin care need, including, prevention, daily care, maintenance, treatment and repair. It is because of their excellent quality and efficacy that ISDIN's products currently enjoy great popularity among consumers in over 30 countries and regions.

Chinese consumers are giving more and more significance to the quality and efficacy of skin care products. As an all-rounded expert in skin care, ISDIN is confident that with the ability to solve a variety of dermatological pathologies, its products are what Chinese consumers need to enhance the beauty and health of their skin. Such buoyant confidence in the brand's prospect in the China market can be best captured in the words of Ms. Java Hu, Head of ISDIN in Greater China. "As a time-honored brand, ISDIN will bring to China its rich experience and unique perspectives in skin care. We are set to fulfill our vision of becoming an international benchmark in skin treatment. We will make good on our promise of offering Chinese consumers a portfolio of skin care holistic solutions that are as safe as they are effective."

Testing the water of overseas online shopping and exploring the China market at a steady pace

Given the increasing risk of acquiring counterfeited imported goods online in China, ISDIN has selected its online sales platform in China with extreme caution and care. As one of the most reliable B2C platforms for overseas online shopping, Tmall International puts premium on the sources of certified goods and logistics management. It is for their safety and trustworthiness that ISDIN has finally decided to establish its sales channel on Tmall International. As Xiang Ru, Leasing Manager at the European division of Tmall International indicated, "we are very pleased to see that ISDIN, a highly recognizable dermatological brand in Europe has decided to establish its presence on Tmall International. As we can clearly see, Chinese consumers will never relent in their pursuit of top-notch dermatological products offered by globally leading brands. We firmly believe that ISDIN is able to bring to the local consumers skincare solutions of superb quality and efficacy."

Looking into the future, ISDIN is well poised to increase the penetration of its products in the China market. In the second half of 2015, ISDIN is going to officially open its flagship online store on www.tmall.com, bringing more of its products to Chinese consumers. In 2016, ISDIN will launch onto the China market a succession of its skin care products, all designed to enable the local consumers to enjoy the delicate, meticulous and effective skin care that ISDIN has to offer.

Introducing to China products of exceptional quality, along with brand-new skin care solutions

ISDIN highly values its cooperation with healthcare professionals and the scientific community. ISDIN's Medical Advisory Board (MAB) consists of globally renowned experts laden with experience in skin care (including dermatologists, pediatricians, gynecologists, toxicologists and allergy specialists). Every decision and product of ISDIN is rigorously tested. It is because of such rigor and professionalism that ISDIN has always been able to keep its products at a high level of safety and efficacy.  

For years, ISDIN's maternal and baby care products have been receiving high acclaims at pharmacies across Europe. The star products are the Nutratopic series and Velastisa series, which have consistently remained at the top of the sales chart. Clinically tested, the skin treatment products under these two series are suitable for moms and babies respectively. Specifically designed to tackle the problems of atopic dermatitis, the Nutratopic series cover a wide spectrum of product categories, including bath gel, facial cream, emollient cream and lotion. Specifically designed to protect the atopic skin of babies, the Nutratopic series is able to bring comfort and peace of mind to moms who are being troubled by baby skin problems. Gentle, hormone-free and with specific Pro-AMP formulas, products of the Nutratopic series are able to effectively repair the protection barrier of baby skin and address the symptoms of atopic dermatitis.

A woman's skin will go through tremendous changes during pregnancy and after childbirth, and thus is in need of meticulous care. The relevance of these needs has led ISDIN to introduce its portfolio of products in Velastisa series to Chinese moms, which covers the areas of stretch mark prevention, post-natal skin repair, post-natal skin care and personal hygiene. Soon after it was launched, Velastisa Elasticity Booster immediately became popular among European pregnant women. As an elasticity booster supported by trials on more than 500 pregnant women in Europe, Velastisa Elasticity Booster is proven capable of preventing and addressing stretch marks. 

Fotoprotector ISDIN series is the best embodiment of what innovation ISDIN has to offer. Under the principle of perfectly combining efficacy with comfortable skin compliance, ISDIN has constantly enriched its Fotoprotector ISDIN series with new products of innovative textures over the years, making sure that its products under this series remain both effective in protecting skin against sun radiation and providing comfortable textures for all types of skins and needs. Of all its products in this series, Fotoprotector Transparent Spray Wet Skin has been well loved by the Spanish Olympic synchronized swimming team. Infused with its Wetflex Technology, ISDIN's unique water permeability formulation, Fotoprotector Transparent Spray Wet Skin can be directly applied on wet skin without the need of drying-off and will not diminish after immersion in water providing protection after you go for a swim.

In celebration of the opening of ISDIN Tmall International and the upcoming Mother's Day, ISDIN has prepared a variety of promotional packs for consumers with different dermatological needs and purchasing demands. These promotional packs include: free delivery for all products purchased on ISDIN Tmall International, gift certificates of all sorts for first-time buyers and gifts for buyers of any product on offer on ISDIN Tmall International.

For more information, please refer to isdin.tmall.hk.

About ISDIN

Founded in 1975 and headquarted in Barcelona, Spain, ISDIN is an European Dermatological brand with a 40-year history. It is jointly set up by the international business groups, Puig and Esteve, benchmarks both in the cosmetic, fashion and beauty, and pharmaceutical industries respectively. As a multinational company, ISDIN is committed to offering a holistic skin care solution with its portfolio of treatment and adjuvant therapy products to meet major dermatological needs and solve dermatological problems. Constant innovation and research share a common objective: development of products at the forefront of dermatology, advanced formulas and new textures. Having enjoyed of a rapid development since its foundation, ISDIN nowadays leads the skincare sector, and is the top one dermatological brand in Spain. ISDIN is present mainly across Europe, Latin America and South Africa, and sales in over 30 countries including Spain, France, Italy, Belgium, Portugal, Chile, Mexico, Brazil, Argentina, South Korea, etc, and now China in 2015. ISDIN has been constantly trusted and recommended by dermatologists, and has been enjoying great popularity among consumers all over the world for forty years.

For more information, please refer to www.isdin.com.

Photo - http://photos.prnasia.com/prnh/20150428/0861503441a
Photo - http://photos.prnasia.com/prnh/20150428/0861503441b  
Photo - http://photos.prnasia.com/prnh/20150428/0861503441c

SOURCE ISDIN

Related Links

http://www.isdin.com