Is There Hope for Companies to Keep Up with Personalized Data Overload?

NEW YORK, Oct. 26, 2017 /PRNewswire/ -- The old wisdom that business customers buy rationally whereas consumers just buy what they like is being challenged by new research in behavioral economics that shows the effects of psychological and emotional factors in buying decisions in business context.             

With countless options of seemingly similar products and services, companies need to rely on more than features and functionality to differentiate themselves, they need to create personal connection and make buyers feel cared for. When the Rockefeller Corporation set out to figure out why customers leave a company they found that 68% do so because they believe you don't care about them.

But managing personalized data can become complicated. When what matters is how well you translate data into actions and insights, being able to efficiently manage and utilize data is key. It's that challenge that prompted the team at Insycle to develop a product that helps business teams organize data using a simple common interface.

Insycle's new integration with Intercom offers a unified experience in dealing with data. Insycle combines basic everyday tasks – managing tags, bulk updates, data cleansing, aggregations – so users can do more in fewer steps to maintain personal relationship with their customers.

Insycle chose to integrate with Intercom because they are changing the way sales, marketing and support teams communicate with customers. Intercom is the first to bring messaging products for these teams to one platform, helping businesses avoid the stiff, spammy status quo and have real conversations that build real connections. With data captured in Intercom, companies can segment users by common themes, guide their product development, prioritize resource allocation, experiment with pricing and promotions, and provide individually tailored messaging at scale.

As a member of Intercom's Platform Partner program, Intercom customers can easily discover Insycle and other apps that extend the value of Intercom and help make their work easier, better and faster.

About Insycle

Insycle, Inc., is a New York City based company with the mission of making it easy to manage and work with data. Insycle product helps users organize, collaborate, cleanse, and analyze data stored in cloud platforms like Salesforce, Marketo, Intercom, Zendesk, HubSpot, Yext.

For more information visit https://www.insycle.com/intercom/

SOURCE Insycle, Inc.

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