IRONMAN Renews Multi-Year Agreement with ACTIVE Network
Long-term strategic partnership includes a five-year, exclusive contract extension for ACTIVE's technology suite to support IRONMAN's global growth strategy
DALLAS and TAMPA, Fla., May 22, 2017 /PRNewswire/ -- ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, and IRONMAN, a Wanda Sports Holdings company, announced today they have signed an expanded, multi-year agreement. IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, and IRONKIDS®, as well as iconic cycling, mountain biking, running, and multi-sport events such as the Standard Chartered Singapore Marathon and Velothon Series. The renewed relationship will further expand the utilization of ACTIVE's new and enhanced technologies to accelerate and amplify IRONMAN's global growth strategy.
"For nearly two decades, ACTIVE Network's technologies have helped ignite the global growth and success of the IRONMAN events series, and ACTIVE has served as a driving force behind the sport of triathlon as a whole," said Shane Facteau, chief operating officer for IRONMAN. "Particularly over the last few years, we've recognized ACTIVE's commitment in delivering technologies and services that address a broad range of engagement, operational, and registration functions for our events. That investment is paying off, as ACTIVE continues to deliver what we believe is the industry's most innovative, stable, secure, and scalable technology platform."
ACTIVE's centralized event technology management platform, ACTIVEWorks® Endurance, will enable IRONMAN to digitally manage registrations and on-site check-ins through a variety of convenient devices and applications. This technology also enables IRONMAN to more effectively and efficiently manage its staff and volunteers. As part of the new agreement, ACTIVE Network will enhance its ACTIVE On-Site™ mobile application to enable waiver signature capture and authentication, allowing IRONMAN to complete event participation waivers on-site through digital "finger-based" signature authentication.
"Since 1999, ACTIVE's technology has powered the unprecedented global growth of IRONMAN events, initially providing high-volume online registration. Today, our vastly expanded suite of products utilized by IRONMAN has enabled this renowned event series provider to identify new markets, optimize its registration pricing model, and increase engagement among its loyal participants," said Sam Renouf, general manager for sports at ACTIVE Network. "Although we started together with a focus on North American events, IRONMAN has made phenomenal progress in expanding its brand overseas, and in 2017, ACTIVE will support IRONMAN across 260 events, 45 countries, 13 currencies, and 12 payment types. We are thrilled and honored to support IRONMAN in its next chapter of innovation and growth."
About ACTIVE Network
ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers while offering intelligence solutions through its industry-leading data and insights platform. ACTIVE's enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. The ACTIVE Network Activity Cloud® platform combines intelligence solutions and data tools to provide actionable insights that help organizers better manage their events and increase both revenue and participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN's events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company's vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holding is the world's leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.
© 2017 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE, ACTIVE Network, ACTIVE.com, ACTIVE Network Activity Cloud, and ACTIVEWorks are registered trademarks of ACTIVE Network, LLC. Activity and Participant Management and ACTIVE On-Site are trademarks of ACTIVE Network, LLC. All other trademarks are the property of their respective owners.
SOURCE ACTIVE Network
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