Ironclad Performance Wear Engages Liolios Group to Lead Investor Relations Program

LOS ANGELES, April 23, 2012 /PRNewswire/ -- Ironclad Performance Wear Corporation (ICPW.OB), the recognized leader in high-performance task-specific gloves, has engaged Liolios Group to lead its investor relations and financial communications program.

(Logo: http://photos.prnewswire.com/prnh/20060511/LATH052LOGO)

The successful operational and financial momentum Ironclad has built over the past three years has brought the Company to a point where the knowledge and experience of a professional investor relations firm, such as Liolios Group, will be a valuable contribution in communicating the Ironclad story to the capital markets.

"This is an opportune time for us to proactively engage the financial community and effectively tell the Ironclad story," said Scott Jarus, Chairman and CEO of Ironclad Performance Wear. "Liolios Group will help us refine and deliver our message so that it is well understood and properly valued by the investment community."

Since January 2009, Ironclad has achieved a number of key milestones:

• Net Sales have increased 57%, from $13.6 million in 2009 to $21.4 million in 2011, generated in large part by the introduction of the KONG glove, the widely recognized "gold standard" in the oil & gas industry.
• Operating expenses as a percentage of Net Sales declined from 38.2% in 2009 to 29.2% in 2011, demonstrating significantly improved business efficiencies and disciplined spending.
• Net Income before Taxes improved by more than $2 million, from a loss of $708,000 in 2009 to a gain of $1.3 million in 2011.  Ironclad is now a sustainably profitable business.
• The number of glove units sold grew by 36% between 2009 and 2011.

Over the course of the next several months, Liolios Group will assist the Company in arranging investor conference participation, scheduling one-on-one meetings, and connecting management with analysts, institutional investors and members of the financial press.

"Operating under a highly capable and experienced management team, Ironclad Performance Wear has become the leader in innovative, task-specific performance gloves for the industrial and consumer/retail markets," noted Justin Vaicek, director of Liolios Group. "We believe the financial community will find the Ironclad story very compelling, particularly because of their remarkable financial turn-around and the strong growth they've sustained over the past three years."

About Ironclad Performance Wear Corporation
Ironclad Performance Wear is a leader in high-performance task-specific work gloves. The company created the performance work glove category in 1998, and continues to leverage its leadership position in the safety, construction and industrial markets. Ironclad develops and manufactures its products with a focus on innovative design, advanced material science and durability. Ironclad gloves and apparel are available through industrial suppliers, hardware stores, home centers, lumber yards, and sporting goods retailers nationwide, and through authorized distributors in North America, Europe, Australia and Asia.

Built Tough for the Industrial Athlete™

For more information on Ironclad, please visit www.ironclad.com.

About Liolios Group
Liolios Group, Inc. is a strategic financial communications firm focused on small-cap companies across a broad range of industry classifications. Liolios Group aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1999, Liolios Group executive have extensive experience in finance and investments, and have represented more than 125 global companies in a wide range of industries. For more information about Liolios Group, go to www.liolios.com.

Contacts
Scott Jarus, CEO
[email protected]
(310) 643-7800 x120

Justin Vaicek
Liolios Group, Inc.
[email protected]
(949) 574-3860

SOURCE Ironclad Performance Wear Corporation