Ironclad Performance Announces Co-Brand Partnership with Williamson-Dickie Europe Ltd.

FARMERS BRANCH, Texas, March 4, 2015 /PRNewswire/ -- Ironclad Performance Wear Corporation (OTCQB: ICPW) announced today that Ironclad and Williamson-Dickie Europe Ltd.'s (Dickies) are introducing a new line of performance hand protection for the international oil and gas markets, co-branded under the Dickies and Kong® trademarks. Kong® is a registered trademark of Ironclad and a highly respected brand in the oil and gas market.  Dickies is a global leader in the supply of complete head to toe personal protective equipment (PPE) solutions for the oil and gas industry. The new co-branded line, which has been under development for nearly a year, will be stocked and offered by Dickies' extensive network of international distributors outside of North America.

"This new co-branded line of high performance hand protection is another important step in the expansion of Ironclad's global presence," commented Jeff Cordes, Chief Executive Officer of Ironclad. "We expect that the combination of the two brands will raise industry awareness and confidence in this product across a very significant and growing market." 

"We see Dickies as an important and well positioned partner that will expand our international market presence and distribution," commented Bryan Griggs, Ironclad's Executive Vice President Sales & Marketing. "We are pleased to have this new venture with Dickies Europe as we continue to build the new Ironclad. This is another step in our team's vision of providing exceptional performance safety wear across all global markets."  

About Ironclad Performance Wear Corporation
Ironclad Performance Wear is a brand leader in technical, task-specific, performance work gloves, having created the performance work glove category in 1998. The company continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for numerous industries, including oil & gas exploration, automotive and construction, as well as police, fire, first-responder and military. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves are available through industrial suppliers, hardware stores, home centers, lumber yards, auto parts stores and sporting goods retailers nationwide, and through authorized distributors in North America, Europe, Australia and Asia.

Important Information about Forward-Looking Statements
This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at which, or by which, that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Ironclad's products, the introduction of new products, Ironclad's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of Ironclad's liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in Ironclad's filings with the United States Securities and Exchange Commission. Examples of such forward looking statements in this release include statements regarding new markets and products for Ironclad. For a more detailed description of the risk factors and uncertainties affecting Ironclad, please refer to the company's recent Securities and Exchange Commission filings, which are available at www.sec.gov. Ironclad undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For Further Information:
Contact:
William Aisenberg CFO
Ironclad Performance Wear
972 996 5664 x 130

SOURCE Ironclad Performance Wear Corporation

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