Ironclad Introduces Coleman-Branded Performance Outdoor and Camping Gloves

LOS ANGELES, Feb. 15, 2012 /PRNewswire/ -- Ironclad Performance Wear Corporation (OTC Bulletin Board: ICPW.OB), the recognized leader in high-performance task-specific gloves, today announced a limited time, web-exclusive offering of technical performance gloves for the outdoor sports and camping enthusiast produced under the world-renown Coleman® brand.  The initial limited release of these gloves will be available exclusively on the Ironclad Website (www.ironclad.com).

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In 2011, Ironclad entered into a long-term exclusive license with The Coleman Company to produce a line of high-performance gloves sold under the Coleman brand, and co-branded as "Built Tough by Ironclad™".  This new offering combines Ironclad's reputation as the leader in technical task-specific performance work gloves with the tremendous strength of Coleman brand in the outdoor and camping markets.

"We are very excited about the introduction of these two glove styles for the outdoor and camping enthusiast," said Shawn Norfolk, Director of Marketing for Ironclad Performance Wear.  "The Coleman Outdoor model is perfect for setting up camp, while the Base Camp Fleece glove is well-suited for enjoying your camp once it's set up. Staying true to Ironclad's task-specific roots, we developed two completely different gloves for two completely different tasks.  The Coleman brand represents quality, functionality and value, and we built these gloves to meet these expectations." 

About Ironclad Performance Wear Corporation

Ironclad Performance Wear is a leader in high-performance task-specific work gloves.  It created the performance work glove category in 1998, and continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for industries such as oil & gas extraction; automotive; and police, fire, first-responder and military. The Company has also extended its product line into the outdoor sports and lifestyle markets, with gloves designed specifically for hunters and campers. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves are available through industrial suppliers, hardware stores, home centers, lumber yards, and sporting goods retailers nationwide; and through authorized distributors in North America, Europe, Australia and Asia.

Built Tough for the Industrial Athlete™

For more information on Ironclad, please visit www.ironclad.com.

About Coleman

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Helium® and Aerobed® brands. Founded in 1900 and based in Wichita, KS, Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com.

Contact

Ironclad
Shawn Norfolk, Director of Marketing
[email protected]
(310) 643-7800 x127

SOURCE Ironclad Performance Wear Corporation