iQIYI's web series Tribes and Empires goes viral abroad

Hit dramas attracting countless fans

The long-awaited Tribes and Empires has generated a buzz on social media and received overwhelmingly positive comments. It was viewed over 100 million times across all major video platforms within just four hours after it first went live on iQIYI on 21st November.

In this big-budget production, actress Jiang Qinqin played the part of Queen Nanku who was unable to be truly loved despite how much she wanted; actor Zhou Yiwei played the part of Shuoye Hefeng who heartbreakingly lost his lover Jin Haizhu. The impressive storyline combined with the exceptional performance are attractive enough to engage fans and stimulate their interests in the following episodes.

Secret to going viral

So here comes the question - is it the heavy investment in production that enables the web series to go viral abroad? Of course not. A star-studded cast of talented artists like Huang Xuan, Shawn Dou, Zhou Yiwei, Xu Lu, Janice Man, Zhang Jianing, Jiang Qinqin, Wang Qianyuan and Wan Qian allows it a sensational effect among fans.

In addition, in the context of sought-after big IPs, this series, adapted from the namesake novel of writer and filmmaker Jin Hezai, is critically acclaimed thanks to the good reputation previously earned by the original work. It is a character-driven drama full of twists and turns. The two-year journey from preparation to wrap-up is a testimony to the dedication and efforts of the crew who produced an epic fantasy which is normally seen in blockbusters.

Quite unlike the prevailing feminine romantic dramas in China at the moment, Tribes and Empires tells a legendary story about three male characters on Novo Land. One of its highlights is the ancient costumes with unique Eastern charm which appeals to foreign audiences. For example, the elegant court dress of Queen Nanku and the nomadic costumes of Shuofeng Heye are a natural fit with the characters.

New trend of web series

Another major reason behind this success lies in its availability online, a new form pioneered by iQIYI. Recent years have seen the rise and popularity of web series, which drives a major trend in the industry. iQIYI keenly identifies and rides on this trend. Users can watch their favorites whenever and wherever, all they need is access to the Internet.

Great drama series will be viewed across borders. This is especially true with Tribes and Empires which has attracted a multitude of overseas fans based on its high-caliber production. At the moment, this hit drama available on iQIYI is also creating a buzz on foreign social media, which proves the fact that Chinese dramas can go abroad and even go viral.

SOURCE iQIYI