iQIYI Signs New Expanded Multi-year Nickelodeon Content Deal for China With Viacom International Media Networks

BEIJING, Aug. 9, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced it has signed a new multi-year Nickelodeon content deal for mainland China with Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB). Under the new expanded agreement, iQIYI will have exclusive streaming rights for Mandarin and English Nickelodeon programming in mainland China on iQIYI's platforms for kids, which will see an anticipated four-fold increase of content from their previous deal. 

"We are delighted to be adding this roster of new Nickelodeon content across our platforms for kids," said Geng Danhao, Senior Vice President of iQIYI. "As iQIYI seeks to expand our selection of high quality children's content, it is more important than ever to partner with world leading producers of children's programming like Nickelodeon, a beloved children's brand from the United States, whose content has strong appeal and relevance to Chinese audiences."

"China remains a strategic market for Viacom. The extended content deal with iQIYI speaks to the success of our on-going collaboration with iQIYI who is an important content distribution partner for us in China, enabling us to meet the demand of Nickelodeon's premium entertainment content for Chinese viewers," said Mark Whitehead, President and Managing Director, Asia Pacific at Viacom International Media Networks.

iQIYI's collaboration with Nickelodeon first started in 2012. In 2017, iQIYI signed an exclusive cooperation agreement with Nickelodeon, winning exclusive streaming rights to Shimmer and Shine and Blaze and the Monster Machines. This latest agreement will give iQIYI exclusive streaming rights to several hit Nickelodeon properties, including the latest seasons of Shimmer and Shine, Blaze and the Monster Machines, SpongeBob SquarePants,Top Wing, Rusty Rivets and Rise of Teenage Mutant Ninja Turtles.

For the three months ended December 31, 2017, iQIYI's Monthly Active User (MAU) reached about 421 million on mobile and Daily Active User (DAU) reached 126 million; on PC platform iQIYI's MAU and DAU reached about 424 million and 54 million respectively, making iQIYI the leading digital content service provider in mainland China.

As the online video market becomes more competitive, innovation has become key to market success. iQIYI is aggressively pursuing innovation in the areas of AI, AR and other technologies in the field of children's entertainment, to promote a more educational and enriching entertainment environment for children. Last year, QiBubble launched the children's interactive learning module "English Enlightenment Paradise," through which children can use the "Look + Play + Practice" composite learning mode to watch original videos, play games and remember English words.

About iQIYI, Inc.

iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed diversified monetization models including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit http://ir.iqiyi.com.

About Nickelodeon International

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

Contact:       

iQIYI, Inc.
Daniel Xie, International Communications Specialist, Marketing Department
m: (86) 138 1071 5949
e: [email protected]

Viacom International Media Networks
Adeline Ong, Vice President, Corporate Communications, Asia Pacific
t: (65) 6420 7240 m: (65) 9366 7323
e: [email protected]

SOURCE iQIYI, Inc.