IPSY Introduces Celebrity Drop Model with New Glam Bag X

Debut Collection Is Curated by Renowned Celebrity Makeup Artist Patrick Ta

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Nov 18, 2020, 10:00 ET

SAN MATEO, Calif., Nov. 18, 2020 /PRNewswire/ -- IPSY, the largest beauty subscription in the world, today announced the launch of Glam Bag X, a quarterly upgrade available to its more than 3 million members. Every collection will be curated by one of beauty's biggest tastemakers and includes 7-8 full-size products from the most coveted brands. The first Glam Bag X curator is Hollywood makeup artist Patrick Ta, whose long-term clients include Shay Mitchell, Gigi Hadid, and Olivia Munn, amongst others. The collection will include bestsellers from his namesake brand, Patrick Ta Beauty, with more exciting brands and products to be revealed ahead of the official drop in February 2021.

The new Glam Bag X Patrick Ta from IPSY, launching Feb 2021, featuring Patrick Ta Beauty, Huda Beauty, Pat McGrath Labs, Tula Skincare, IGK (not pictured), Aiir, Babe Lash, with other brands to be revealed.

"I am thrilled to be partnering with IPSY to introduce Patrick Ta Beauty to its 25M+ community," said Patrick Ta. "Glam Bag x Patrick Ta really encapsulates my love for the artistry of makeup, bringing together brands from iconic artists that I deeply admire and respect, such as Huda Kattan. My goal with makeup has always been to empower individual self-expression, and with this collection I am able to deliver an experience that is professional and elevated yet wearable and accessible."

Glam Bag X subscribers will receive four to five products that are hand-selected for each member and will be able to choose three from a personalized assortment tailored to their individual preferences by IPSY's proprietary machine learning technology, IPSY MATCH. The Glam Bag x Patrick Ta choice products will include exclusive drops and new launches from luxury haircare brand R+Co, Addison Rae's ITEM Beauty, community-favorite YENSA, and more.

"Glam Bag X will bring a very fresh perspective to market," said Emine ErSelcuk, SVP of Merchandising at IPSY. "We get to immerse our members into the world of each curator and introduce the ever-successful drop model that originated in streetwear, migrated into luxury fashion, and has now reshaped the direct-to-consumer beauty brand playbook. We have an incredibly passionate and high-engaged community of beauty enthusiasts, many of whom will set an alarm at 6AM to log into our app and snag their favorite products in our Add-Ons or Ultra Personalization experience. With Glam Bag X, we are doubling the delight with early access to subscription exclusives they can't get anywhere else."

The Glam Bag x Patrick Ta collection is valued at up to $428, depending on which products members choose, and is just $55. Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months, beginning February 2021. To learn more, go to ipsy.com/glambagx

About IPSY

IPSY, the largest beauty subscription in the world and part of the Beauty For All Industries (BFAI) family, has more than 3 million active members, and has shipped over 1 billion products. IPSY's signature Glam Bags deliver personalized beauty products that fit each member's lifestyle. Founded in 2011 with the mission of inspiring everyone to express their unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid community over 25 million strong, more than 160 million product reviews, and more than half 150 million monthly social impressions, IPSY has created the ultimate beauty discovery platform.

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SOURCE IPSY