IPSY Debuts New Ultra Personalization Feature

Paving the way with the most customized beauty membership in the world

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Jul 20, 2020, 09:30 ET

SAN MATEO, Calif., July 20, 2020 /PRNewswire/ -- IPSY, the largest beauty subscription in the world with over three million active members, announced today a first-of-a kind Ultra Personalization feature for its Glam Bag Plus members. The all-new experience gives members an unprecedented level of choice and control, enabling them to select three of their five full-size products from a minimum of 12 picks personalized to them—yielding more than 12,000 possible product combinations every single month. For the same price of $25 per month, Glam Bag Plus members can build a personalized bag filled with a mix of full-size favorites from coveted brands worth up to $350 in retail value.

"We've been hard at work finding new ways to delight our members during this unprecedented time," said Marcelo Camberos, Co-Founder and CEO of IPSY. "As product sampling and discovery at brick and mortar stores remains uncertain, there's a unique opportunity to redefine what IPSY means to our community and to play a bigger role in their lives. Ultra Personalization is a game-changer for beauty lovers, enabling them to replenish their shelves with products they need and ones they've always wanted to try at an incredible value and within the comfort of their own home."

IPSY has demonstrated +60% month over month growth to its subscription offerings since March, due in part to its reflexivity in anticipating and addressing emerging consumer needs. Within days of the stay at home order, the company launched its first online pop-up store and increased its flash sale offering, generating more than triple the revenue of pre COVID-19 e-commerce sales. IPSY also pivoted its renowned physical event, IPSY Live, into a series of virtual beauty festivals, bringing delight and connection to its 25M+ community with daily giveaways, must-see tutorials by industry experts such as Patrick Ta and Justine Marjan, and live makeup competitions and performances by the likes of Iggy Azalea, Madelaine Petsch, and Saweetie.

Ultra Personalization is a major milestone in IPSY's quest to reimagine how consumers discover and experience beauty. "IPSY has always stood for self-expression and every path we take is pursuant to our mission. We lean heavily into our community for guidance around their wants and needs, and Ultra Personalization is just one of the many ways we plan to deliver on promise."

Glam Bag Plus members will be able to experience Ultra Personalization from the 1st through 3rd of every month, starting this August. They will be able to choose their three full-size products and add-on unbeatable deals starting at just $3 at the same time. To learn more go to IPSY.com/PLUS.

About IPSY
IPSY, the largest beauty subscription in the world, has more than 3 million active members, and has shipped over 1 billion products. IPSY's signature Glam Bags deliver personalized beauty products that fit each member's lifestyle. Founded in 2011 with the mission of inspiring everyone to express their unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid community over 25 million strong, more than 160 million product reviews, and more than half a billion content views every month, IPSY has created the ultimate beauty discovery platform.

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SOURCE IPSY