ips All Natural Introduces the World's First Chips Made with Egg White Protein

LOS ANGELES, June 27, 2013 /PRNewswire/ -- ips All Natural, a new food company based in Los Angeles, has cracked the code on creating better-for-you, protein-packed snacks with the introduction of the first-ever chips with egg white protein.

(Logo: http://photos.prnewswire.com/prnh/20130627/LA39396LOGO)

The idea for ips—which rhymes with "chips"—hatched one morning at breakfast as founder Sean Olson made eggs for his two sons. Their love for the crispy, white edges of the egg inspired him to harness the power of egg whites to create a delicious, protein-powered chip like no other. Made with corn, egg whites and other all natural ingredients, using a patent-pending Pressure-Puffed process, ips have a delicious crunch and come in four delectable flavors. Each one ounce bag of ips' 'intelligent protein snacks' delivers 7g of high-quality protein (as much protein as two egg whites) and contains half the fat of fried chips, as well as fewer carbs than baked chips.

"We created ips for people who love to snack but want more than just empty calories—from parents like me who want healthier snacks for their kids, to active individuals who know that protein helps keep your body at its best, to anyone who wants a healthy snack that can be enjoyed on-the-go," said founder Sean Olson. "We take out some of the fat and empty carbs found in traditional chips and replace it with nutritious egg white protein to offer a wholesome, satisfying, never-fried chip that you can feel great about eating." 

ips president Paul Sheppard added, "Sean and I both love chips, so when we created ips we knew there could not be any compromise on taste. What sets ips apart from other chips is the combination of nutritious protein with the addictive crunch and taste that we all want in a chip."

Multiple studies suggest that eating more protein may help you feel full longer, gain lean muscle mass and lose weight. Given that egg whites are one of nature's highest quality proteins, ips are the first ch(ips) that you can feel great about eating.

ips contain no artificial colors, flavors, preservatives or GMO ingredients. These tasty, gluten-free chips also have no trans fats and are currently available in four varieties: Aged White Cheddar, Barbeque, Cinnamon and Sea Salt & Black Pepper at select retailers in Southern California, online at www.amazon.com and through the company's own website, www.ipsallnatural.com.

About ips All Natural
Founded in Los Angeles, Calif. by a dad whose kids loved the crispy edges of the eggs he made them for breakfast, ips All Natural is a new natural food company that has cracked the code on creating better-for-you, protein-packed snacks. The company's ch(ips) are 'intelligent protein snacks' that harness the power of egg whites to deliver a delicious snack with a crisp, satisfying crunch. Each one ounce bag of tasty (ch)ips delivers 7g of protein – as much protein as two egg whites – with half the fat of fried chips and fewer carbs than baked chips. They are Pressure-Puffed, never fried, non-GMO and gluten-free.  ips are currently available in four delicious flavors, Aged White Cheddar, Barbeque, Cinnamon and Sea Salt & Black Pepper, at select retailers in Southern California, online at Amazon and through the company's website. For more information, visit www.ipsallnatural.com.

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Contact: Stephanie Proos
Formula
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SOURCE ips All Natural