iProspect Named #1 Global Search and Activation Agency
RECMA Releases Annual DARD Index, iProspect Makes Top Ten Overall
NEW YORK, March 10, 2015 /PRNewswire/ -- RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 10 global digital agency network, ranked 10th overall, and 1st globally in the "Search & Activation" category. The listing comes after RECMA released their annual DARD Index at the end of January.
RECMA is the only global industry source that media agencies and groups can trust to independently benchmark themselves against each other by billings, competitiveness, quality, diversity of service and staff retention. The DARD Index ranks global digital networks by four areas of expertise, including Customer Engagement, Consultancy, Technology & Production and Search & Activation. DARD is released annually as a comprehensive study that uses 50 global advertisers, 60 agency leaders and analysts based in New York, San Francisco, Chicago, Los Angeles and Paris, to provide a truly holistic and effective digital agency network selection tool.
"What an honor to be recognized by RECMA," said Jeremy Cornfeldt, President, US at iProspect. "Our teams around the world work fearlessly every day to be the most progressive, highly informed, best digital media experts and practitioners in the industry. Thank you RECMA, for recognizing our hard work. We love what we do, and as we look ahead with a strong vision for building a digital performance powerhouse, we remain firmly rooted and invested in our search foundation."
Ben Wood, iProspect's Global President, said "this is a brilliant achievement and great way to start the year, it sets in stone our statement of intent; to be a truly global network in 2015. Being ranked top in the Search & Activation area of expertise again signifies that iProspect are world leaders in the search space, and this independent recognition demonstrates this is for our clients and our people."
iProspect shares a high rank in this listing with Isobar, Dentsu Aegis Network's sister agency, who ranked 3rd. Dentsu Aegis Network itself came in 3rd overall of the global marketing and communications groups.
For further information contact:
Andrea Dorsett
US Communications Manager
T: (214) 957-5990
E: [email protected]
About iProspect
iProspect (www.iprospect.com) is a global, award-winning marketing agency that drives digital performance for many of the world's largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimization and affiliates.
Partnering with clients such as General Motors, adidas, Neiman Marcus, T-Mobile, Hilton Worldwide, Lenovo, and many others, iProspect has been named the "Best Agency for Performance Marketing" by iMedia for 3 years in a row.
iProspect is the first truly global digital performance marketing agency, with 2,500 employees in 71 offices across 50 countries. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.
DARD powered by RECMA
THE DARD is the Digital Agency Research Department evaluating digital agencies in key markets. The DARD was launched by RECMA in 2011. RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale. The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing. RECMA collects and analyses data from more than 880 media agencies and 640 digital agencies. The first global media report was published in 1999 and the first global digital guide was issued in 2005.
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