Ipreo Launches Quantitative Online Targeting Solution

NEW YORK, Feb. 16, 2011 /PRNewswire/ -- Ipreo, a leading global provider of market intelligence and productivity solutions to corporations and investment banks, announced the integration of BuysideIQ into Ipreo's BD Corporate IR workflow platform.

The combined platform seamlessly integrates Ipreo's preeminent Bigdough database of institutional contacts, profiles, and investor communications solution, with BuysideIQ's global targeting metrics and proprietary matching technology.

"The BuysideIQ targeting functionality has been incorporated throughout the BD Corporate application, allowing users to perform targeting-related activities in complete alignment with their natural investor relations workflow," said O'Hara Macken, Managing Director of Global Products and Applications at Ipreo. "Rather than separating these functions, IR clients benefit from intuitive integration between targeting analysis results, investor profiles, ownership data and their contact management system."

Ipreo acquired BuysideIQ in May 2010. BuysideIQ founder Brendan Fitzpatrick now manages the online targeting business. "The integrated service provides numerous software and content enhancements to clients – a direct result of the synergies between the two applications," said Fitzpatrick. "I'm very pleased that what we had envisioned at the time of the transaction is now reality." Migrations to the enhanced platform are nearly complete.

Ipreo's Investor Targeting offering includes the BuysideIQ online solution (now available through BD Corporate), as well as Premium Targeting & Analytics: a full-service, research-based targeting service performed by an experienced team of analysts.

About Ipreo

Ipreo is a premier global provider of high quality data, market intelligence, and productivity solutions to investment banking and corporate clients. With decades of experience serving the capital markets, and a reputation for superior customer service, Ipreo is both a dynamic innovator and a trusted resource. Ipreo has more than 600 employees and operations throughout the US, Europe, and Asia. Ipreo is majority-owned by private equity firm Veronis Suhler Stevenson (www.vss.com). For more information, please go to www.ipreo.com.

SOURCE Ipreo

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