i.Predictus partners with CoreMedia to automate Core Direct datafeeds with zero workflow disruption

PARSIPPANY, N.J., Sept. 11, 2014 /PRNewswire/ -- i.Predictus, the only comprehensive ad tech solution designed for the direct response industry, announces a partnership with CoreMedia Systems, a leader of media software development and solutions for over 17 years, including the automation of Core Direct datafeeds into the i.Predictus platform with zero workflow disruption.

i.Predictus and CoreMedia Systems today announced the alignment of their businesses to provide automated decision support to hundreds of Direct Response clients and agencies nationwide, totaling over $5.5 billion in direct response media expenditures. The integration of the two systems enhances accurate and timely visibility of media performance in today's increasingly complex, multi-media, multi-device world.

"i.Predictus is proud to integrate seamlessly with Core Direct," comments i.Predictus founder and CEO Monica C. Smith. "Uniting these two great brands and two powerful data systems will deliver unprecedented automation and enormous value to hundreds of brands and agencies all across the country."

"For nearly two decades, CoreMedia Systems has delivered powerful media software solutions that help advertisers measure their marketing performance and ROI," remarks CoreMedia Systems founder and CEO, Glenn DeKraker. "With the added integration of the i.Predictus platform, our clients will now have automated, data-driven support around the buying and selling of their media. This means faster and more intelligent media decisions, and that improves the bottom line."

The partnership with i.Predictus reinforces CoreMedia Systems' commitment to providing superior and forward-thinking media software solutions for agencies and brands. i.Predictus' ad tech solution enhances Core's already excellent service offerings by delivering greater ability to source data and visualize results in an omni-channel environment.

About i.Predictus

i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent  ̶  the specific television airings to be purchased or not purchased  ̶  to constantly improve media ROI. 68% of the time, i.Predictus' future media buying recommendations perform better than any historical schedule. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information, please visit the website and http://ipredictus.com/. Follow us on Twitter: www.twitter.com/ipredictus.

About CoreMedia Systems

CoreMedia Systems delivers media software solutions to media agencies and marketers that include a call to action in their advertising and want to measure their marketing performance and ROI. Our software simply tells you what media worked, what didn't and if you're making money.

Our cornerstone system, CoreDirect, is the product of seventeen years of media software development experience in partnership with leading Direct Response agencies and marketers. Today, we serve more than 100 clients in North America that manage more than $5.5 billion in direct response media expenditure.

For more information, please visit the website at www.coremedia-systems.com/.

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SOURCE i.Predictus

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