i.Predictus Launches 'Ada' Marketing IT Data Services

Response to Growing CMO Need for Quicker IT Implementation

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Jun 21, 2017, 14:15 ET

CEDAR KNOLLS, N.J., June 21, 2017 /PRNewswire/ -- i.Predictus, a division of Marketsmith Inc., one of the fastest-growing, woman-owned, data-driven integrated marketing agencies, announced the release of Ada, a new suite of marketing IT infrastructure and data services used to augment client IT teams and accelerate speed-to-market. The product was named in honor of Ada Lovelace, a nineteenth-century female analyst, metaphysician, and the founder of scientific computing.

Developed by marketers for marketers, Ada responds to a growing industry need for quicker implementation and scalability of marketing technologies and data services. Typically, these deployments put a strain on internal IT teams, which often creates long lead times within the IT queue.

Marketers have to balance this with a competitive need to quickly implement new cutting-edge marketing technologies. The resulting strain on internal systems and teams can cause costly bottlenecks and business interruptions.

"That's where the Ada marketing services suite comes in," notes i.Predictus Executive Vice President Carina Pologruto. "It provides marketers with the expertise they need to quickly implement IT services without putting additional pressure on internal departments. Ada allows us to deliver marketing IT projects in a fraction of the time. For example, projects that take clients' internal IT teams up to 6 months to accomplish we can do in as little as 2 weeks."

i.Predictus is obsessed with clean data, and Ada encompasses data cleansing and governance, data warehousing and data lakes, consumer data-basing, data architecture, marketing IT, data management platforms and revenue leakage analysis. Ada can also be leveraged to augment specific individual projects or as a complete marketing IT outsource platform.

Pologruto notes that today's CMO needs to stay on top of a myriad of technologies like predictive analytics, big data, behavioral targeting and the Internet of Things, just to name a few. In fact, Gartner's recent CMO spend survey shows CMOs will spend more on technology this year than CIOs. Ada offers the deployment of these technologies as well as data cleansing and warehousing designed specifically for marketers.

"Ada grew out of our work with existing clients," said Pologruto. "One by one, we began completing more service-related projects and realized we had a viable extension to our business."

For example, AXIO Financial Services recently chose i.Predictus to help it maximize the benefits of the cloud for CRM, sales automation, reporting, analytics and data operations.

AXIO is a technology-driven wholesale distributor of financial and insurance products that drives education, product awareness and sales to financial advisors and insurance agents. "Axio leverages Ada to enhance our customer experiences as well as our customer marketing, which all works toward helping our customers grow their businesses," says Rick Baff, Chief Information Officer at Axio Financial.

The seasoned IT team at i.Predictus is assisting Axio with its data infrastructure, data management, security and ETL operations. In doing so, AXIO will be able to maximize the economic and technological advantages of an enterprise-wide cloud platform.

About i. Predictus

i.Predictus, a Marketsmith, Inc. company, is woman-owned and uses human capital, data, patented analytics and marketing technology to transform organizations. The company's revolutionary predictive analytics tool "Jules," uses data science, marketing strategy and machine learning to predict sales performance with over 93 percent accuracy, while the company's release of Ada provides a new suite of marketing IT infrastructure and data services used to augment client IT teams and accelerate speed-to-market. i.Predictus has three patents and three patents pending, and offers a range of services including automated marketing analytics, custom modeling solutions, and marketing IT data services to help marketers achieve success. To learn more, go to ipredictus.com.

About Marketsmith Inc.

Founded in 1999, Marketsmith Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. Marketsmith's goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of its iPredictus marketing analytics platform. WBE Certified, the company employs a diverse mix of talented professionals and handle over $200MM in media billings. Most importantly, we do great work so we can do good things! For more information, please visit: www.marketsmithinc.com.

CONTACT: [email protected] or (908) 433-7821

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SOURCE Marketsmith, Inc.