CEDAR KNOLLS, N.J., Oct. 5, 2015 /PRNewswire/ -- i.Predictus, the media measurement company made by marketers for marketers, today announced that Carina Pologruto has been named General Manager & Executive Vice President while Donald Gallant will assume the role of Vice President, Analytics and Innovation.
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Monica Smith, the Founder and CEO of i.Predictus, says that the new appointments signal iPredictus' aggressive growth strategy.
"I picked this management team because I know they share my relentless belief in the i.Predictus platform and our mission to deliver data differently to a world that demands it," said Smith, who is also CEO and Chairwoman of Marketsmith, Inc. "Carina is a recognized leader with a proven track record in developing new business models and creating exponential growth for her clients. Donald is an industry expert in leveraging data analytics to uncover strategic insights. I'm confident they will drive innovation every day."
i.Predictus is the category leader in media measurement for agencies and brands looking to leverage their data for greater results. It offers custom data visualization, omnichannel attribution and media optimization that drive return on investment of 30% or more. It was founded by Smith, who saw a better way to optimize media and acted on it quickly and effectively. Competing and winning against Silicon Valley has only catalyzed her resolve to innovate to stay at the forward edge of marketer needs. Last week, Smart CEO Magazine recognized Smith with a prestigious Brava Award for her entrepreneurial spirit and visionary leadership.
The appointment of two award-winning executives promises to keep i.Predictus at the forefront of the marketing services industry.
Recognized this week with an NJ Biz "40 under 40" Award, Pologruto is charged with positioning the i.Predictus platform for a new generation of clients who are looking to leverage their data for a greater return on investment.
Gallant, who was Director of Analytics at Marketsmith, is an industry pioneer in data analytics. Named one of DM News "40 under 40," he will be leading innovation and data insights across all divisions.
About iPredictus: i.Predictus is the media measurement company made by marketers for marketers. i.Predictus provides custom data visualization, marketing optimization and omnichannel attribution to help agencies and brands interpret and apply data for the greatest return on investment. i.Predictus - along with Marketsmith and Brushfire - form The Marketplace, a collective of women-owned companies providing creative and innovative solutions for brands. For more information, visit iPredictus.com.
SOURCE i.Predictus
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