I.Predictus Announces New Director of Marketing

PARSIPPANY, N.J., April 9, 2014 /PRNewswire/ -- I.Predictus, a technology startup behind the first and only cloud-based media management platform designed specifically for the direct response industry, is pleased to announce the appointment of Peter Seed to the position of Director of Marketing, effective April 8, 2014.

Seed brings a unique blend of industry expertise and creative vision honed by more than two decades of experiential knowledge in the direct response space. A forward-thinking expert in automated marketing and direct response advertising, Seed is a perennial leader of best-in-class agency teams with a passion for staying on the pulse of marketing innovation. Within his role as Director of Marketing, Seed's key responsibilities will include demand creation and lead generation, media strategy and delivery, customer segmentation and targeting, branding and messaging development, and product development.

The addition of Peter Seed comes at a transformational time for the company, with multiple new clients in the onboarding process and an aggressive platform rollout scheduled for just months away.

Prior to joining I.Predictus, Seed spent ten years contracting for internet startup companies in the LA, Chicago, and New York metropolitan areas. During that time, he set up analytical suites, CRM, and automated marketing capability for twelve different products; managed advertising budgets ranging between $500K and $20MM with record low customer acquisition rates; created a complex derivatives trading platform from scratch using HTML5 and Node.js technology; and managed digital advertising, social network advertising, search engine marketing, and analytics for a host of B2C and B2B companies. Seed's professional experience also spans leadership roles for such companies as ANALYTICi, Quick and Reilly, Peppers and Rogers Group, and Jaguar USA.

Peter Seed holds a Bachelor's of Arts in Psychology from the University of Denver, and an MBA from the Daniels School of Business at the University of Denver.

For more information on I.Predictus, visit http://ipredictus.com/. 

SOURCE I.Predictus