iPic Theaters Sees Growth in 2011

BOCA RATON, Fla., Jan. 12, 2012 /PRNewswire/ -- According to Hollywood.com, movie attendance fell to a 16-year low in 2011. In a time of declining moving attendance, iPic Entertainment enjoyed its highest growth in sales and attendance in its history. iPic Theaters innovative designs and creature comforts provides the ultimate movie night out.

"iPic Theaters has enticed consumers away from their home entertainment options for a true social movie going experience," said Mark Mulcahy, vice president of marketing, iPic Theaters. "By offering an experience that combines entertainment such as dinning, drinks and movies, iPic guests are getting a superior experience."

iPic Theaters offers amenities such as reserved online seating, complimentary popcorn, as well as food and beverage service during the film. Guests have two levels of reserved stadium seating with unobstructed views to choose from. Premium Plus seating offers reclining chairs, pillows and blankets, popcorn and in-cinema service for the first 20 minutes. Premium seating offers extra comfortable large leather chairs with small tables for eating in-cinema.

iPic Theaters' Scottsdale location recognized as best-in-class

In addition, in its inaugural year iPic Theaters' Scottsdale location has been recognized for the following prestigious awards.

• Salt Lounge @ IPIC for the "Best Nightclub/Lounge" in the sixth annual Boutique Design Awards.
• Grand prize by the non-profit trade association A.R.E. (Association for Retail Environments) Design Awards in the Restaurant/Fine Dining category for Tanzy, a full service Mediterranean restaurant, and Salt Ultra Lounge. Both unique venues are inside iPic Theaters.
• At the Hospitality Boutique Convention, iPic Scottsdale won two Top Hospitality Awards of the evening. Best Specialty Project 2011 and the highest award Project of the Year for 2011.

"We are honored to be recognized by these prestigious organizations," said Mulcahy. "We take pride in providing our guests with exceptional service in environments that are designed to pamper and enhance their entertainment experience."

In addition to its cinemas, iPic Theaters' Scottsdale location features two exciting nightlife experiences – Tanzy and Salt Ultra Lounge. Tanzy, a full-service restaurant, features a unique menu of modern Mediterranean signature dishes and lies within visually-appealing features and beautiful scenic views of Scottsdale's skyline that will captivate the senses. Salt offers drinks as fresh as the food served with a cocktail menu crafted by iPic Theater's certified mixologist. Salt provides great nightlife atmosphere, whether for a drink before or after a movie or just to hang out.

For more information on iPic Theaters, please visit www.ipictheaters.com. Follow us on Facebook at www.facebook.com/ipictheaters or https://www.facebook.com/ipicscottsdale and Twitter at www.twitter.com/ipictheaters.

About iPic Entertainment

Boca Raton, Florida-based iPic Entertainment is a developer and operator of entertainment destinations, operating unique venues that include premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment operates eight theaters with 59 screens in Arizona, California, Illinois, Texas, Washington and Wisconsin. Visit us on the web at www.ipictheaters.com.

Contact:
Dora Valdez
972.341.2532
[email protected]

SOURCE iPic Entertainment

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