Iovate Launches New Brand Designed for Women - StrongGirl™

Exclusively at GNC and Lucky Vitamin Stores Nationwide in February

OAKVILLE, ON, Feb. 2, 2015  /PRNewswire/ - Iovate Health Sciences International has introduced StrongGirl™, a new line of supplements created by women for women. Every StrongGirl™ product is formulated to deliver on the StrongGirl™ promise: StrongGirl™ supplements are designed to help the active woman achieve her goals and be the best version of herself, with premium nutrition and effective formulas to help her be beautiful and strong, both inside and out.

Photo: (http://photos.prnewswire.com/prnh/20150202/172960)

"StrongGirl™ is a premium active nutrition brand created exclusively for women by women, and is designed to meet their unique nutritional needs, says Vito Sanzone, Chief Marketing Officer at Iovate Health Sciences International Inc. "Once again we are proud to be chosen by GNC to offer these great products to their customers."

This exciting new line of women's supplements will hit GNC and Lucky Vitamin shelves in February, and will be backed by a huge social media presence on Facebook and Instagram, and a ton of female brand ambassadors, including Professional Race Car Driver Danica Patrick who endorses the StrongGirl™ Isolate.

The StrongGirl™ brand includes:

• Isolate (Decadent Chocolate & Vanilla Ice Cream flavors) – a complete lean nutritional protein shake formulated with 100% protein isolate, plus biotin, collagen, B vitamins, folic acid, probiotics, digestive enzymes, and a Fruit & Veggie blend
• Pre-Workout (Strawberry Mojito & Cosmo Fruit Punch flavors) – a powerful pre-workout that delivers amazing energy, strength and focus
• Smart Weight Loss Pills – a potent thermogenic that boosts energy and supports metabolism for effective weight loss

Designed for the fitness fanatic, the weekend warrior, the obstacle course enthusiast, the recreational athlete, the busy mom, and the strong, active woman, the StrongGirl™ line of supplements is backed by the StrongGirl™ Advantage, delivering scientifically researched key ingredients, without any banned substances, harmful impurities or undeclared ingredients. Be the best you! Be positive. #BeStrong

For more information on the StrongGirl™ line, visit www.stronggirl.com. Available exclusively at GNC and Lucky Vitamin stores nationwide in February 2015.

About Iovate Health Sciences International Inc.
Iovate Health Sciences is a dynamic, leading-edge nutritional supplement company that delivers some of the highest quality, most innovative and effective supplements in the world.

Iovate Health Sciences International is a sports nutrition and weight loss leader based in Ontario, Canada. Iovate brands are sold in over 130 countries globally, and include the sports nutrition brands MuscleTech^® and Six Star^® Pro Nutrition. More information can be found at www.iovate.com.

SOURCE Iovate Health Sciences International Inc.

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