iONE Digital Announces The Relaunch Of HelloBeautiful

The digital destination is positioned to take the superficial out of beauty

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Sep 17, 2020, 15:33 ET

NEW YORK, Sept. 17, 2020 /PRNewswire/ -- iOne Digital, an Urban One, Inc. company, is excited to announce the relaunch of HelloBeautiful as a premiere style and beauty destination for Black women.

Building on its legacy as a news and lifestyle site, and recognizing the lack of a dedicated outlet for Black women who love fashion and beauty, HelloBeautiful has created a space for women to explore beauty ideals on a deeper level while learning tips and tricks to enhance and celebrate their natural beauty.

"HelloBeautiful is a digital destination for the real woman. At our core, we seek to take the superficial out of beauty, giving Black women a trusted and reliable platform to tell their stories," said Deputy Editor Shamika Sanders. "We tell stories with empathy, detail and the objective to uplift Black women in every way."

As part of the rebrand, HelloBeautiful will release monthly issues that delve into current trends and allow everyday women and celebrities to share their journeys. Model and entrepreneur Jordyn Woods graces the inaugural cover as she opens up about losing her father and staying true to herself amid internet gossip and social scandal in the feature "Good Girl Gone Baddie."

Other features in the September issue include Pear Nova Founder Rachel James dishing on building a Black-owned nail empire, one woman's journey of relearning her body after undergoing weight loss surgery, and the fashion, skincare, and back-to-school items you need to look fresh this Fall.

Beyond content, the new HelloBeautiful will also feature the Beautiful Bazaar, a marketplace where the audience can shop the products and brands editors write about with an emphasis on Black-owned businesses.

"We've always taken special care to highlight Black women entrepreneurs, but now that the world has woken up to the importance of supporting Black-owned businesses, we want to make it even easier for our readers to do so," said Senior Content Director Brande Victorian.

The final piece of the new launch is a site refresh, overseen by iOne Digital's Creative Director Brandon Douglas, which emphasizes HelloBeautiful's new focus and gives the audience an enhanced user experience. Visit the new HelloBeautiful.com today.

For advertising inquires, email [email protected].

ABOUT URBAN ONE, INC.
Urban One, Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets African-American and urban consumers in the United States. Urban One is the parent company of Radio One, Reach Media, Inc. (blackamericaweb.com), TV One (tvone.tv), CLEO TV (mycleo.tv), iOne Digital (ionedigital.com) and One Solution. Formerly known as Radio One, Inc., the Company was founded in 1980 with a single radio station and now owns and/or operates 59 broadcast stations (including HD stations) in 15 urban markets in the United States, making it one of the nation's largest radio broadcasting companies. The Company's growth led to diversification into syndicated radio programming, cable television and online digital media. As a result, in 2017, Radio One, Inc. was renamed Urban One, Inc. to reflect the Company's multi-media operations better. While the Company was renamed Urban One, Radio One remains the brand of the radio division and all of its radio assets. Through Reach Media, Inc., the Company operates nationally syndicated radio programming, including the Tom Joyner Morning Show, the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. TV One is a national cable television network serving more than 59 million households, offering a broad range of original programming, classic series, and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. Launched in January 2019, CLEO TV is a lifestyle and entertainment cable television network targeting Millennial and Gen X women of color. iOne Digital is a collection of digital platforms providing the African-American community with social, news and entertainment content across numerous branded websites, including Cassius, Bossip, HipHopWired, and MadameNoire branded websites. One Solution provides award-winning, fully integrated advertising solutions across the entire Urban One multi-media platform. Through its national, multi-media operations, the Company and One Solution provides advertisers with a unique and powerful delivery mechanism to African-American and urban audiences. Finally, Urban One owns a minority interest in MGM National Harbor, a gaming resort located in Prince George's County, Maryland.