Invite Women To Find Their Everyday Fabulous
Style & Beauty Experts June Ambrose and Lilliana Vazquez Team Up With Caress® Body Wash to Help Women Find & Flaunt What's Fabulous This Season
ENGLEWOOD CLIFFS, N.J., July 16, 2012 /PRNewswire/ -- There is no need to wait for a special occasion to feel fabulous. Now, to inspire women to live life more fabulously, a team of the hottest celebrity beauty and style experts, the "Caress® Fabulistas," will help women find and flaunt this season's fabulous trends. This effort was inspired by the launch of the new Caress® Endless Kiss™ Silkening Body Wash and Beauty Bar with alluring fragrance that helps women feel fabulous every day.
The Caress® Fabulistas are mavens of style whose keen eyes, savvy fashion sense and beauty expertise will inspire women to be even more fabulous. The Caress® Fabulistas include celebrity stylist, author and star of Vh1's "Styled By June" June Ambrose and TV personality, Style Expert and founder of CheapChicas.com Lilliana Vazquez ― both of whom know how to pair exquisite fragrances and beautiful skin with the latest trends that everyone can rock this summer.
"Beyond a fierce dress or a new pair of shoes, I believe a sophisticated fragrance can help women feel even more gorgeous as they go about their day," says June Ambrose, celebrity stylist and Caress® Fabulista. "I personally love pairing the new Caress® Endless Kiss™ Body Wash with my favorite pair of white skinny jeans and a hot pink lip for a chic and easy summertime look. I am so excited to be joining Caress® to offer beauty secrets and style tips that will inspire women to add a touch of fabulousness to their everyday routine."
Women will also get a chance to share their beauty secrets, fashion tips and get the behind-the-scenes scoop from the Caress® Fabulistas on the Caress® Facebook page. In addition, if they share a photo of how they flaunt silky skin just like a Fabulista, they can enter for a chance to win a daily gift certificate to shop for fabulous finds.
"June Ambrose and Lilliana Vazquez are two really fabulous women who will inspire other women to find their everyday fabulous," said Rob Candelino, Vice President, Brand Building, Unilever Skincare. "Now, with the sophisticated scents in the new Caress® Endless Kiss™ Silkening Body Wash, every woman can smell and look amazing while adding a touch of fabulous to her every day."
About the NEW Caress® Body Washes and Beauty Bar:
- NEW Caress® Endless Kiss™ Silkening Body Wash and Beauty Bar with alluring fragrance helps women feel more fabulous every day with the rich scents of creamy vanilla and sandalwood (developed by experts at the fine fragrance house, Givaudan). Enriched with moisture beads, Caress® Endless Kiss™ leaves your skin feeling luxuriously silky smooth.
- NEW Passionate Spell™ Fine Fragrance Elixir with bold scents of passionfruit and fiery orange rose was inspired by blossoms at the peak of their bloom and was developed by top fragrance experts at the International Flavors & Fragrances Inc. (IFF).
For more information on Caress® or the Caress® Fabulistas and to stay tuned about our announcement of a third mystery "Fabulista," please visit www.Facebook.com/Caress.
About Caress
Caress®, the beauty brand known for products that give women gorgeous skin that they will want to flaunt, offers an exceptional variety of beauty bars and body washes with both supreme moisturization and exquisite fragrances so women can have it all in one. A global Unilever brand and trusted name for more than 30 years, Caress is available in food, drug, mass outlet, club and value stores nationwide. Visit www.caressskin.com for more information.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.
Contact: |
Renae Kochel |
Stacie Bright |
Weber Shandwick |
Unilever |
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212-445-8170 |
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SOURCE Caress
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