InVision Extends Its Services with the Addition of Audience Acquisition Strategy and Execution
WALNUT CREEK, Calif., Jan. 23, 2019 /PRNewswire/ -- InVision is excited to announce that it now offers full-service audience acquisition strategy and execution services, providing clients with even more synergy and engagement across the entire attendee experience. Included in the offering is audience definition, segmentation and targeting; development of messaging by audience; omnichannel media planning and strategy; creative development and execution; program management; and measurement, analytics and optimization.
Going beyond simply filling seats to meet registration goals, InVision's proven expertise in message clarity and target acuity enables the agency to communicate more effectively so its clients can acquire and engage the highest value attendees for their events. What's more, InVision proactively plans for the entire attendee journey—from audience acquisition to attendee engagement to post-event follow-up—to completely close the loop and enhance the return on attendee.
"From the first attendee touchpoint through the mainstage and beyond, InVision harnesses the power of our clients' unique message to build a story that resonates with each target audience, and engages and motivates them to take action," says Nicole Bojic, Group Executive, Strategic Solutions Group at InVision.
"It is this holistic approach combined with our distinctive communications experience that sets InVision apart from other agencies offering this service," says Rod Mickels, InVision co-founder. "We're uniquely positioned to help companies go beyond simple attendance KPIs to those that bring real value to their organization, including KPIs around attendee engagement, brand awareness, and revenue generation."
Current and prospective clients wishing to learn more about InVision's capabilities around audience acquisition should contact Nicole Bojic at [email protected].
About InVision
Founded in 1991 by Rod Mickels and Drew Hagen, InVision is a leading full-service engagement solutions agency providing best-in-class business communications solutions via a dynamic blend of strategy, technology, analytics, creative and production excellence. We are proud to partner with some of the world's most respected companies as we bring their brands to life through product launches, global sales conferences, employee training programs, change management initiatives and much more. For more information, contact us at [email protected].
SOURCE InVision Communications
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