Invest in Bavaria Launches Digital Ambassador Campaign

NEW YORK, April 10, 2013 /PRNewswire/ -- Invest in Bavaria today launched Team Bavaria, a new digital ambassador initiative, which taps into the passion of its fans and helps American companies discover the German State as a premier global business location.

On Team Bavaria, digital ambassadors cooperate with Invest in Bavaria New York to share the latest rankings, business news and inside knowledge about the German state's economy with their professional and social media networks Facebook, Twitter and LinkedIn.

"Bavaria enthusiasts make the best ambassadors to demonstrate why the state is a great place for business," said Wolfgang Huebschle, executive director for Invest in Bavaria's representative office in New York.

"With 70 percent of the nation's CEOs using social media, we believe this initiative will give us a great opportunity to share positive news with key U.S. business executives and illustrate why they should invest in Bavaria."

The high tech business location in Germany is a magnet for company relocation and expansion.  It is already home to more than 850 U.S. companies.  While thriving small and medium-sized businesses form the backbone of Bavaria's strong economy, 20 percent of the U.S. Fortune 500 companies including Google, Intel and GE join Bavaria's own global players like BMW, Adidas and Siemens.

The digital economy is transforming the global playing field, with the State of Bavaria eagerly fostering digital business start-ups and expansions.  "The digital ambassador initiative is a powerful and fun social networking tool through which we aim to get our key messages and investment propositions across to those who could benefit greatly from investing in Bavaria's digital future."

To help kick off Team Bavaria and encourage membership, Invest in Bavaria will host quarterly drawings for its fans. Members can win various prizes including Bavaria watches, t-shirts, pen sets and cufflinks, by choosing to post periodic news from Invest in Bavaria on their social media networks. Anyone interested in joining can sign up at www.bavaria.org/teambavaria.htm.

Contact: Jan Danisman | 212.317.0588

About us: Invest in Bavaria is the business promotion agency for the German state of Bavaria. The New York representative office, U.S. Offices for Economic Development, LLC, offers cost-free confidential assistance with setting up a new business or expanding present facilities in Bavaria, Germany. www.bavaria.org

SOURCE Invest in Bavaria