Introducing ZERO® and ZERO® Larger: America's Thinnest Latex Condoms

ISELIN, N.J., Oct. 17, 2012 /PRNewswire/ -- Ansell Healthcare, manufacturer of LifeStyles^® Condoms, is pleased to announce today the launch of its latest innovations in the U.S., ZERO^® and ZERO^® Larger.  ZERO is the thinnest latex condom now offered in America, 45% thinner than Ansell's standard latex design, and ZERO Larger is now the thinnest large condom in the market in the U.S.

Designed to give consumers the increased sensitivity they desire most, ZERO and ZERO Larger employ micro-thin technology, launching a new era in thinness for the condom category.  According to consumer focus groups, condom users are consistently searching for more sensitive and better-fitting designs, and are willing to try different brands and styles to discover the condoms that best suit their needs. Through Ansell's commitment to advancing technology within the condom category, to provide consumers with the best products possible, ZERO^® has become the premium choice for consumers looking for the ultimate in thinness.

"At Ansell, we are constantly striving to bring sexually active consumers the most advanced products on the market, developed by conducting rigorous consumer research," stated Carol Carrozza, Vice President Sales & Marketing North America for Ansell Healthcare.  "Responding to consumer requests, we are thrilled to introduce our thinnest condoms yet, ZERO and ZERO Larger, offering users what they desire most – greater sensitivity, extended pleasure and, quite frankly, better sex."

Ansell revolutionized the condom aisle in 2008 with the release of SKYN®, the first polyisoprene condom on the market.  Now, the condom revolution continues with Ansell's introduction of the micro-thin technology featured in its ZERO series of condoms, introducing the thinnest latex condoms the brand has launched to date.

The release of ZERO^® also features an innovation in packaging design for the condom category. The unique packaging features a contemporary, matchbox-like design that slides open for easy access. The product name, metallic ZERO^® logo, solid white background and packaging fonts all demonstrate a modern, sleek and sexy update to typical condom packaging – a new, innovative look for the new, advanced ZERO series.

ZERO condoms are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com.  The MSRP for a 10-count package of ZERO^® and ZERO^® Larger is $13.99-$16.99.

About Ansell
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well being. With operations in the North America, Latin America, EMEA and Asia, Ansell employs more than 10,000 people worldwide and holds leading positions in the industrial and medical gloves market, as well as in the sexual health and well being category worldwide. Ansell operates in four main business segments: Medical Solutions, Industrial Solutions, Specialty Markets, and Sexual Wellness. Information on Ansell and its products can be found at www.ansell.com.

Media Contact:
DJ Hardy
5W Public Relations
646.478.990
[email protected]

SOURCE Ansell Healthcare