Introducing Williams-Sonoma Recipe of the Day App

SAN FRANCISCO, March 19, 2015 /PRNewswire/ -- Williams-Sonoma, in a collaboration with Weldon Owen Publishing, a division of Bonnier Corporation, and Culinate, Inc., announce today the release of the mobile-optimized version of the Williams-Sonoma Recipe of the Day app on Apple's App Store. The innovative app delivers a seasonally appropriate recipe every day of the year, from a selection of Williams-Sonoma's starters, salads, sides, soups, main dishes, and desserts. The app's built-in search tools allow users to filter recipes based on course, season, technique, ingredient, or dietary preference (vegetarian, vegan and gluten-free).  A recently released iPad version of the application has been consistently featured by Apple as a "Best New App" and it has remained in the top ten of most popular applications in the Food & Drink category.

The William-Sonoma Recipe of the Day app's highlights include:

• Recipe inspiration for every day of the year
• An easy-to-use search function allowing users to narrow searches by key ingredient, type of dish, cooking technique, and more
• Simple-to-use, smart shopping lists
• Color photographs
• Custom timers
• A favorites feature that keeps track of your favorite recipes
• All-inclusive functionality; no internet connection required (except for occasional subscription content updates)

Williams-Sonoma Recipe of the Day offers monthly or annual subscriptions. The base app, which is free to download from the App Store, includes a month's worth of recipes to give a sampling of what is available for subscribers. The recipes are organized using convenient calendar layouts that allow users to find the most recent recipes as well as browse previous recipes. Recipe of the Day aims to become the go-to app for home cooks seeking an answer to the perennial question, "What's for dinner tonight?"

Culinate, developers specializing in cooking apps, partnered with Weldon Owen to bring Williams-Sonoma's long history in cookbooks into the digital space. Williams-Sonoma President, Janet Hayes remarked, "Chuck Williams, our founder, contributed to more than 100 cookbooks over the last three decades, and our new app will help share his passion and knowledge of cooking with a new generation of Williams-Sonoma fans."  Jennifer Newens, associate publisher of Weldon Owen adds, "The first Williams-Sonoma branded recipe app, Recipe of the Day, will not only resonate with readers familiar with the Williams-Sonoma branded cookbooks, but also with a new, digital-savvy audience who has yet to discover Williams-Sonoma recipes."

For more information, or to get the app, visit: RecipeOfTheDayApp.com  

About Weldon Owen
Over the past 29 years, Weldon Owen has built a solid reputation as a leading creator of premium-quality illustrated reference and lifestyle books and cookbooks. Superior design and editorial excellence are Weldon Owen's hallmarks. Weldon Owen creates and publishes more than 50 trade titles each year and the company currently has more than 500 backlist titles. Our books have received more than 50 publishing industry awards. Weldon Owen was founded in 1986 and is based in San Francisco.

About Culinate
Founded in 2005, Culinate works with publishers, authors, and cooks to adapt recipes and cookbook content for mobile devices and the web. The company has developed multiple award-winning apps including the Joy of Cooking, chosen by Apple as one of the Best Apps of 2014, and Mark Bittman's How to Cook Everything, which was named by Apple as one of the top five "groundbreaking apps" in the App Store's first five years.

About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes; tips and techniques that help them create delicious meals and wonderful memories.

SOURCE Weldon Owen

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